Digital Marketing & Web Analytics Specialist

Medical Mutual of Ohio - Brooklyn, OH

Full-time - Entry Level

Brooklyn, OH

Insurance Carriers and Related Activities

About the position

The Digital Marketing & Web Analytics Specialist at Medical Mutual is responsible for maintaining and developing web analytics and campaign tracking infrastructures to enhance digital and traditional marketing programs. This role involves creating reports, performing analysis, managing small projects, and assisting with email and SMS campaigns. The specialist will work closely with IT teams and stakeholders to ensure timely project completion and educate team members on web analytics and success measurements.

Responsibilities

• Builds reports with existing components, creates campaign codes, institutes intermediate tagging, and other means of tracking campaign and site performance.
• Gathers reporting requirements and converts them to reports, tag specifications, user stories, etc.
• Helps establish site and campaign metrics and KPIs to track, measure, and communicate results.
• Alerts site owners, marketing managers, and others of developing problems or changes in KPIs.
• Coordinates with IT teams and stakeholders on projects of intermediate complexity to ensure projects are completed on time.
• Manages and tests ad out-of-the-box pixels, as well as custom pixel templates, load rules, etc., of intermediate complexity, using Tealium tag management platform and other tools.
• Monitors platform licensing and governance; assists in determining future license requirements.
• Educates team members and partners on the use of web analytics, goals, strategies, and success measurements.
• Assists with SMS and Email campaigns as needed.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in computer science, Corporate Media, Interactive Media or similar, or equivalent combination of education and experience.
• 2-3 years relevant experience in web analytics, tagging, tag management, and analysis work.
• Experience with web analytics tools (e.g., Google Analytics, Oracle Infinity, Adobe Analytics) and campaign pixel tracking technologies. Oracle Infinity preferred.
• Experience with web, mobile and other interactive marketing campaigns.
• 0-1 years relevant experience with tag management platforms (Tealium, GTM, or similar).
• 0-1 years relevant experience with ad pixel technologies and platforms.
• Knowledge of digital marketing, traditional marketing, and data management.
• Intermediate knowledge of web analytics tools, site tagging, tag management, tagging strategy, tag consulting, and report building.
• Knowledge of analytics requirements gathering, spec writing, requirements gathering, report and KPI consulting, and system maintenance.
• Intermediate knowledge of ad pixels and pixel platforms, pixel placement, pixel testing, and pixel code.
• Basic knowledge of HTML and JavaScript.
• Entry level knowledge of email and SMS campaigns, campaign management, reporting, etc.
• Digital marketing fluency.
• Strong customer and market orientation.
• Strong project management skills.
• Ability to work in a matrix management and team environment.

Nice-to-haves

• Experience with Oracle Infinity is preferred.
• Familiarity with Tealium tag management platform.

Benefits

• Employee bonus program.
• 401(k) with company match up to 4% and an additional company contribution.
• Health Savings Account with a company matching contribution.
• Excellent medical, dental, vision, life and disability insurance.
• Access to an Employee Assistance Program.
• Company holidays and up to 16 PTO days during the first year of employment.
• Parental leave for eligible employees after 120 days of service.
• Career development programs and classes.
• Mentoring and coaching to help you advance in your career.
• Tuition reimbursement up to $5,250 per year.