Digital Marketing & Web Specialist

James River Church - Ozark, MO

Part-time

Ozark, MO

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Marketing & Web Specialist position is designed to assist in managing and enhancing the communication and marketing systems of James River Church. This role, under the guidance of the Digital Marketing Director, focuses on expanding the church's ministry through the creation, curation, and publication of content across various platforms, including websites and social media. The position also involves handling technical aspects of marketing systems and websites, requiring a blend of web development and marketing expertise.

Responsibilities

• Website management, maintenance, and webmaster responsibilities for all James River Church and affiliated WordPress websites and servers.
• Creation and implementation of new ideas to improve website presence, user engagement, usability, and security.
• Implementation of proper Search Engine Optimization strategies and practices.
• Setup and maintenance of registration systems (Brushfire) and check-in.
• Management of email marketing system including contact database, email creation, integration with other software, and improving email engagement.
• Setup, maintenance, and working knowledge of marketing platforms such as Moz, Google Analytics, Google Search Console, Subsplash, Google My Business, Podbean, YouTube, and Gravity Forms.
• Creation, proofreading, curation, publishing, updating, and quality control for all digital content such as blogs, landing pages, event promotion, sermon pages, registration, conferences, and all other supporting pages.
• Training of departments to produce applicable and relevant content.
• Develop and implement campaign strategies to maximize the reach, effectiveness, and engagement of content marketing.
• Research new marketing trends and techniques to evaluate their potential, effectiveness, and relevancy to work in the Church space.
• Coordinate with social media teams to ensure consistency and cohesiveness of content within the overarching marketing campaign.
• Assist with social media engagement and audience response.
• Create, manage, and analyze paid social media campaigns ensuring coordination with the organic social media teams.
• Assist the social media administration team in managing appropriate user access, implementation of high account security, and maintaining account integrity across all James River Church and affiliated social media accounts.
• Integration of social media accounts with other various marketing software and platforms.
• Maintaining a healthy relationship with any third-party marketing teams.
• Ability to pull and analyze marketing data to provide summary reports with key findings related to campaign success, user engagement, historical trends, and overall effectiveness of marketing initiatives.
• Provide training and marketing expertise for all internal James River Church departments ensuring healthy and positive working relationships.

Requirements

• Bachelor's or associate degree preferably in computer science, marketing, communications, advertising, or equivalent experience.
• Minimum two (2) years of working experience and advanced technical knowledge of webmaster responsibilities and website infrastructure maintenance.
• Minimum two (2) years of working experience and advanced knowledge of WordPress, Google Suite products, MailChimp, popular social media platforms, Microsoft Office, and Gravity Forms.
• Proven ability to work in a professional, fast-paced, church office environment, preferably with an emphasis on communications and marketing responsibilities.
• Experience with inbound and content marketing strategies (ability to show examples of past campaigns is desired).
• Experience with digital advertising across various platforms with a variety of campaign goals.

Nice-to-haves

• Experience in graphic design is desired, but not required.