Digital Marketing / Website Manager _ 2+ years _ Hybrid @ Warren, MI

Jdm Systems Consultants - Warren, MI

Full-time - Mid Level

Warren, MI

Professional, Scientific, and Technical Services

About the position

The Digital Marketing / Website Manager role is focused on supporting the development and implementation of digital strategies to enhance the online customer experience for Chevrolet's vehicle content and shopping tools. This position requires collaboration with various teams to optimize the customer journey from discovery to purchase, ensuring a seamless online experience. The ideal candidate will have a strong background in digital marketing, website strategy, and user experience, with a passion for improving website performance.

Responsibilities

• Drive the digital customer experience strategy across key digital channels, including the Chevy.com website and CGI asset development.
• Define the features and functionality necessary to effectively communicate the Chevrolet product and brand story.
• Manage day-to-day processes and timelines, coordinating with production and creative agencies to ensure timely launches.
• Lead several external agency teams responsible for executing the digital strategy, ensuring alignment with brand goals.
• Collaborate closely with marketing colleagues and internal business partners to continually improve the website and drive key performance indicators (KPIs).
• Advocate for the user by implementing industry best practices, usability research, and customer insights throughout the design and development process.
• Manage and collaborate with multiple cross-functional partners within the organization to ensure cohesive project execution.
• Regularly review analytics reporting and provide actionable insights for ongoing digital optimization, including A/B testing and Test/Target initiatives.
• Conduct usability studies, competitive reviews/audits, and benchmarking studies to drive website improvements.
• Oversee content strategy and management and asset creation for the development of vehicle model overview pages and shopping tools.
• Content research, development, and optimization for the website and related digital platforms.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications or a related field.
• 3+ years of digital marketing or product management experience working on high-traffic consumer-facing websites.
• Agency experience is preferred.
• Strong communication and organizational skills.
• Understanding of website strategy, digital marketing, and the digital creative process.

Nice-to-haves

• Experience with user testing and search engine optimization (SEO).
• Experience with shopping tools in the automotive industry.
• Experience with CGI asset creation.
• Passion for the automotive industry and familiarity with electric vehicles (EVs).