Digital Marketing Website Specialist

Credit One Bank - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Credit Intermediation and Related Activities

About the position

Credit One Bank is seeking a Digital Marketing Website Specialist to enhance the digital acquisition experience. This role focuses on improving the bank's organic search presence and rankings through effective search engine optimization strategies across major search engines like Google and Bing. The specialist will manage website content updates, optimize website conversion, and analyze performance metrics to drive digital marketing innovation.

Responsibilities

• Manage website content updates through internal coordination with cross-functional teams.
• Improve website conversion through optimizations and new initiatives.
• Define requirements via stakeholder interviews, business drivers, competitive analysis & industry research.
• Develop product documentation including specifications, wireframes, site maps, process flows, success metrics, etc.
• Analyze website conversion performance to measure results and optimize funnel metrics.
• Perform ongoing keyword research including identification and implementation of keyword opportunities.
• Conduct competitor analysis to identify gaps in content coverage and areas of opportunity.
• Monitor organic performance daily, and report weekly on key organic traffic metrics, performance improvements, and product initiatives.
• Stay current with digital marketing best practices, the competitive landscape, and vendor capabilities.

Requirements

• Bachelor's degree in business, marketing, or related fields.
• 2+ years of experience in digital marketing with a focus on SEO, digital product management, website management, content management, or conversion rate optimization (CRO).
• 1+ years of experience using web analytical tools like Adobe Analytics/Omniture, Google Analytics, or similar tools.
• Experience performing keyword research, content analysis, and keyword optimization.
• Solid understanding of all on-page SEO best practices (Titles, Meta Tags, website URLs/structure optimization).
• Experience with SEO tools (e.g., Google Search Console, MOZ, SEMRush, BrightEdge, Screaming Frog, Botify, etc.) and strong analytical skills to measure, manage, analyze, and report on KPIs.
• Working knowledge of HTML, CSS, and JavaScript is a plus.
• Strong organizational skills, with the ability to manage and develop various projects at different stages.
• Proficient in MS Office (Excel, PowerPoint, Word).
• Strong written and oral communication skills.

Nice-to-haves

• Experience with digital marketing best practices.
• Knowledge of competitive analysis techniques.

Benefits

• Diversity and inclusion commitment
• Reasonable accommodations for applicants and employees