Digital Media and Content Manager

Fort Worth Country Day - Fort Worth, TX

Full-time - Mid Level

Fort Worth, TX

1,001-5,000 employees

About the position

The Digital Media and Content Manager at Fort Worth Country Day is a crucial member of the Advancement Team, reporting directly to the Communications and Constituent Relations Manager. This full-time, salary-exempt position is integral to the School's storytelling efforts, focusing on enhancing website engagement through compelling digital media content. The primary goal of this role is to educate, inform, and motivate support for Fort Worth Country Day's mission. The manager will be responsible for creating and editing videos that relate to advancement endeavors, fundraising efforts, alumni relations, and other key initiatives, ensuring that the content effectively supports and drives the School's strategic priorities. In this role, the manager will maximize the FWCD website through robust maintenance, ongoing content review, timely updates, and the development of new content. Responsibilities include managing the website by writing and editing text, creating graphics, videos, and other digital media, maintaining digital eNewsletter archives, and editing digital photography. The manager will oversee the School's web presence to strengthen brand awareness and ensure brand integrity, collaborating with Interactive Schools, FWCD's website host, and managing Blackbaud software and database integration processes. The Digital Media and Content Manager will also provide support to Alumni Relations in the web creation and maintenance of FWCD Connect and Auxiliary Services for the maintenance of the Fort Wonder Camps and Falcon Athletics Camps websites. This role involves optimizing website content for Search Engine Optimization (SEO) and refining content with keyword strategies to increase rankings on search networks. Additionally, the manager will assist with Search Engine Marketing initiatives and Pay-per-click (PPC) campaigns related to the FWCD Admission Office, track and report website analytics, and research best practices and emerging web development strategies to enhance the School's online presence. The position also includes providing template design and coding for eNewsletters, creating online forms for event registrations, and maintaining digital photo and video archives.

Responsibilities

• Maximizing the FWCD website through robust maintenance, ongoing content review, timely updates, and development of new content.
• Managing the FWCD website by writing and editing text; creating graphics, video, and other digital media; maintaining digital eNewsletter archives; dispersing copy throughout the website; and editing digital photography.
• Overseeing the School's web presence to strengthen brand awareness and ensure brand integrity.
• Collaborating with Interactive Schools, FWCD's website host.
• Managing Blackbaud software and database integration processes.
• Providing support to Alumni Relations in the web creation and maintenance of FWCD Connect and Auxiliary Services for the maintenance of the Fort Wonder Camps and Falcon Athletics Camps websites.
• Collaborating with the Technology Department and Blackbaud to troubleshoot and maintain data integrations with the website.
• Optimizing website content for Search Engine Optimization (SEO) and refining content with keyword strategies to increase rankings on search networks.
• Assisting with Search Engine Marketing initiatives and Pay-per-click (PPC) campaigns related to the FWCD Admission Office.
• Tracking, reporting, and evaluating website analytics.
• Researching best practices, emerging web development strategies, and external resources to enhance the School's online presence.
• Providing template design and coding for eNewsletters.
• Assisting in creating online forms for event registrations, RSVPs, information collection, etc.
• Providing photo and video coverage for School events.
• Organizing and maintaining digital photos (Vidigami) and video (Vimeo and YouTube) archives.
• Managing photography and videos on digital screens in various areas on campus.
• Collaborating with departments on campus, such as academic divisions, athletics, fine arts, and admission, to maintain web presence.
• Assisting with campus special events, alumni events, and fundraising events beyond the typical work day as needed.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, or related field.
• Minimum 2-5 years of experience in digital media, with extensive knowledge of web design principles and content management systems.
• Proficiency in HTML/CSS, Adobe Creative Suite, Google Suite/Workplace products, and analytics and digital publishing; Blackbaud experience a plus, but not required.
• Strong skills in writing, editing, and creating digital media content (text, graphics, video).
• Experience in video production, creation, and editing.
• Knowledge and experience with SEO, SEM, and PPC best practices.
• Strong project management skills and analytical abilities, partnered with a creative mind.
• Experience in taking engaging photographs; photo editing experience.
• Strong organizational and analytical skills with attention to detail.
• Excellent verbal and written skills.
• Ability to multitask in a fast-paced environment under tight deadlines.

Nice-to-haves

• Experience with Blackbaud software.
• Knowledge of emerging web development strategies.