Digital Media and Marketing Manager

Notre Dame Academy - Hingham, MA

Full-time - Mid Level

Hingham, MA

Educational Services

About the position

The Digital Media and Marketing Manager at Notre Dame Academy is a full-time role focused on enhancing student enrollment and enriching the campus community through effective digital marketing strategies. This position reports to the Director of Communications and is integral in creating engaging content across various platforms, managing the marketing budget, and ensuring alignment with the school's mission and brand.

Responsibilities

• Create and implement comprehensive digital marketing strategies to increase student enrollment for school years and summer programs.
• Produce engaging enrollment-focused content for various platforms, including social media, the school website, and email newsletters.
• Oversee the NDA Enrollments web page, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
• Monitor and analyze marketing campaign performance using analytics tools to assess effectiveness and make data-driven decisions.
• Develop strategies to capture leads from inquiries and visits, including optimizing online forms and follow-up communications.
• Work closely with other departments to ensure consistent messaging and coordination of efforts.
• Ensure that all marketing materials align with the school's brand and mission, maintaining a positive image in the community.
• Manage the marketing budget, ensuring effective allocation of resources for various initiatives.
• Conduct competitive market research to understand trends, audience needs, and competitor strategies.

Requirements

• 3-5 years of Marketing and Communications Experience, preferably in a school/education setting.
• Bachelor's degree or advanced degree preferred.
• Thorough understanding of SEO, digital media planning, Google analytics, and email marketing.
• Proficiency in Microsoft Office Products (Outlook, Excel, Word, PowerPoint).
• Strong writing skills.
• Experience in database design and digital content creation including writing, graphic design, and video production.

Nice-to-haves

• An understanding, commitment, and appreciation for a Catholic, all-girls educational environment and NDA's mission and core values.
• Strong interpersonal, collaboration, and communication skills.
• Desire to learn and grow.
• Professionalism, accountability, and customer service skills.
• Knowledge of business office practices and procedures.

Benefits

• Dental insurance
• Paid time off
• Vision insurance
• Health Reimbursement Arrangement (HRA) covering 60% of the first part of your deductible
• 4 weeks of vacation
• 4 personal days
• 6 sick days
• Paid Family Medical Leave