Digital Media Buyer & Analyst

The Spark Group - New York, NY

Full-time - Mid Level

New York, NY

51-100 employees

Personal and Laundry Services

About the position

The Digital Media Buyer Analyst is responsible for developing and executing digital media strategies to drive brand awareness and customer acquisition. This role involves analyzing campaign performance, optimizing media buys, and collaborating with cross-functional teams to ensure alignment with overall marketing objectives.

Responsibilities

• Develop and implement digital media buying strategies across various platforms.
• Analyze campaign performance data to optimize media spend and improve ROI.
• Collaborate with creative teams to ensure alignment of messaging and branding.
• Monitor industry trends and competitor activities to inform media strategies.
• Prepare reports and presentations on campaign performance for stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.
• 2+ years of experience in digital media buying or advertising.
• Strong analytical skills and experience with data analysis tools.
• Proficiency in digital advertising platforms such as Google Ads and Facebook Ads.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience with programmatic advertising.
• Familiarity with SEO and content marketing strategies.
• Knowledge of A/B testing methodologies.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities
• Flexible work hours