Digital Media Buyer

Nebo Agency - Atlanta, GA

Full-time - Entry Level

Remote - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

Nebo is seeking talented and intelligent Media Buyers to join our Paid Media team. As a Media Buyer, you will manage media buying strategies and execute buys for a diverse range of clients across both digital and traditional platforms. This includes programmatic display, TV/video, out-of-home (OOH), radio/audio, and more. Your role will involve executing audience, platform, and partner research, developing media mix and budget recommendations, coordinating the RFP process, and managing relationships with outside vendors and partners. You will also be responsible for reporting on campaign metrics and providing actionable recommendations to improve performance continuously. In addition to your dedicated experience in media buying, it is essential that you possess a working knowledge of and light to medium experience in managing campaigns and developing strategies for other paid media channels, including paid social and search. The ideal candidate will be results-driven, ambitious, organized, articulate, and a self-starter, capable of thriving in a fast-paced environment. At Nebo, we pride ourselves on being a human-centered agency that fosters a culture of respect, professional growth, and care for every employee. We offer numerous perks, including hybrid in-office/remote work options or fully remote work designed to fit your needs, unlimited PTO, and free attendance to local marketing events. Join our fun-loving team that occasionally engages in light-hearted banter on Slack!

Responsibilities

• Develop media plans for clients that support their overall digital marketing program.
• Lead strategy and decision-making for new vendor relationships or new clients in programmatic.
• Provide strategic direction on initiatives aimed at increasing digital reach among target audiences and improving overall marketing strategies for Nebo clients.
• Conduct research and analysis to identify new targeting options and strategic direction on a media mix based on client interests.
• Evaluate, negotiate with, and select paid media publishers, vendors, and platforms, maintaining all vendor relationships and coordinating programmatic or direct buys for clients.
• Proactively bring new ideas and opportunities to clients to test the latest technology in the media space, including advanced TV, radio, OOH, and more.
• Identify appropriate digital media platforms and channels to leverage for Nebo clients, including programmatic, native, video, rich media, and more.
• Prepare media plan presentations with strategy, targeting, and placement recommendations and present to clients.
• Negotiate and purchase media buys with selected publishers, vendors, and platforms on behalf of clients.
• Traffic campaigns through Google Campaign Manager or other ad serving platforms for both internal DSPs and vendor teams.
• Manage URL tagging and appropriate tracking within the ad serving system.
• Track performance and optimize campaigns with respect to pacing, audience engagement, landing page and creative testing, and placement performance.
• Present monthly and weekly Paid Media reports to clients with analysis of campaign performance and strategic recommendations for continual improvement.
• Manage advertising budgets and maintain accurate records of spend.
• Lead the paid media department through the DSP onboarding process.
• Support clients and team members on non-display paid media initiatives when departmental needs arise.
• Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned.

Requirements

• 1+ years of experience in paid media, with an emphasis on display and media buying and strategy.
• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, and video.
• Strong written and verbal communication skills.
• Excellent research and analytical skills.
• Ability to multitask and meet deadlines under pressure.
• Strong proficiency in Microsoft Excel.
• Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo Gemini, and paid social platforms.
• Working knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong proficiency in ad serving platforms such as Google Campaign Manager.
• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
• Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile).
• Google Analytics certified.
• Active interest in keeping up with the paid media industry and latest trends.

Benefits

• Hybrid in-office/remote work options or fully remote work designed to fit your needs.
• Unlimited PTO.
• Free attendance to local marketing events.