Digital Media Buyer

$54,397 - $92,475/Yr

ICF International

Full-time - Entry Level

Remote

5,001-10,000 employees

Administrative and Support Services

About the position

The Digital Media Buyer will play a crucial role in executing and optimizing digital media campaigns across various channels for clients in the Energy and Government sectors. This position involves managing campaigns, analyzing performance data, and collaborating with media strategists to develop effective media plans. The role offers opportunities for career advancement within a dynamic and collaborative environment, focusing on driving campaign performance and leveraging digital buying expertise.

Responsibilities

• Execute and optimize digital media campaigns across various online marketing channels and platforms.
• Manage day-to-day digital campaign progress toward budget and KPI goals, making necessary adjustments for optimal performance.
• Own digital buying for assigned accounts, utilizing expertise in digital media and analytics to maximize campaign outcomes.
• Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
• Oversee monthly reporting for assigned campaigns, providing insights and recommendations for continuous improvement.
• Collaborate with media strategists to develop comprehensive media plans that align with client marketing goals.
• Contribute to a positive work environment and participate in collaborative efforts for campaign success.
• Embrace opportunities for professional development and learning, staying abreast of industry trends.

Requirements

• Bachelor's degree or equivalent experience (1 year of related experience can substitute for 1 year of education).
• 2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, and video advertising.
• 1+ years of experience using web analytics tools, such as Google Analytics and Google Tag Manager.

Nice-to-haves

• In-depth knowledge of media vendors, platforms, verification partners, and DSPs such as Display and Video 360, the Trade Desk, etc.
• Experience implementing pixels for data collection and conversion tracking on websites.
• Ability to multitask and meet deadlines under pressure.
• Experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, and video.
• Adaptable, flexible, and a team player with a passion for digital advertising.
• Active interest in keeping up with the paid media industry and latest trends.
• Proficiency in Microsoft Excel.
• Strong written and verbal communication skills.
• Excellent research and analytical skills.

Benefits

• Flexible workplace arrangements and work-life balance.
• Donation matching and volunteer opportunities.
• Tuition reimbursement and access to professional development resources.
• 401k matching and Employee Stock Purchase Plan.