Digital Media Buyer

$54,397 - $92,475/Yr

ICF International - Trenton, NJ

Full-time - Entry Level

Remote - Trenton, NJ

Administrative and Support Services

About the position

The Digital Media Buyer will play a crucial role in executing and optimizing digital media campaigns across various channels for the Energy and Government sectors. This position involves managing campaigns, analyzing data, and collaborating with media strategists to ensure effective media planning and execution. The role offers opportunities for career advancement within a dynamic and collaborative environment, focusing on performance improvement and strategic thinking in digital advertising.

Responsibilities

• Execute and optimize digital media campaigns across various online marketing channels and platforms.
• Manage day-to-day progress of digital campaigns toward budget and KPI goals, making necessary adjustments for optimal performance.
• Analyze campaign data to identify trends and insights that inform strategy and improve performance.
• Oversee monthly reporting for assigned campaigns, providing insights and recommendations for continuous improvement.
• Collaborate with media strategists to develop comprehensive media plans that align with client marketing goals.
• Contribute to a positive work environment and participate in collaborative efforts for campaign success.
• Embrace opportunities for professional development and stay updated on industry trends.

Requirements

• Bachelor's degree or equivalent experience (1 year of related experience can substitute for 1 year of education).
• 2+ years of hands-on experience in campaign buying across online marketing channels.
• 1+ years of experience using web analytics tools such as Google Analytics and Google Tag Manager.

Nice-to-haves

• In-depth knowledge of media vendors, platforms, verification partners, and DSPs.
• Experience implementing pixels for data collection and conversion tracking on websites.
• Ability to multitask and meet deadlines under pressure.
• Experience managing campaigns across multiple programmatic tactics.
• Adaptable, flexible, and a team player with a passion for digital advertising.
• Active interest in keeping up with the paid media industry and latest trends.

Benefits

• Flexible workplace arrangements
• Donation matching
• Volunteer opportunities
• Tuition reimbursement
• Access to professional development resources
• 401k matching
• Employee Stock Purchase Plan