Digital Media Buyer
Corebridge Financial - New York, NY
posted 7 days ago
About the position
Corebridge Direct is seeking a Digital Media Buyer to nurture and grow existing and new media campaigns. This role is accountable for delivering new lead acquisition and written premium through various media channels including but not limited to, Paid Search, SEO, Cost-Per-Click platforms, Email marketing for lead generation, and Call Transfer campaigns. The Digital Media Buyer is responsible for all aspects of their assigned campaigns which include vendor relations, planning, copy development, buying, analytics and optimizations. As a team player in a full-service in-house marketing department, the Digital Media Buyer will collaborate with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The Digital Media Buyer will also collaborate on creative development, support and steward website content creation and audits. The ideal candidate is inquisitive, innovative, creative, competitive, and enthusiastic about achieving response and ROI.
Responsibilities
- Execute digital marketing campaigns that drive quality leads to achieve back-end performance metrics.
- Responsible for the expansion of annual written premium and profitability generated from assigned media channels and campaigns.
- Manage campaign budgets to align with overall media strategy and performance metrics.
- Maintain and develop working relationships with our vendor teams.
- Investigate and test new media types, vendors, and campaigns to expand lead volume delivered from these channels.
- Negotiate rates on cost-per-click, cost-per-call and cost-per-lead that generate optimum performance.
- Collaborate with the in-house procurement and legal teams on the vendor onboarding to include stewarding the contract agreement and signing process.
- Continuous analyzation of campaign performance metrics and utilization of quick and keen judgement to make short-and long-term optimizations to achieve lead targets and KPI metrics.
- Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights, and pacing trends.
- Develop content briefs for new and existing website pages, manage our creative agency, and facilitate the creation and edits of the content page with the Web-Development team.
- Collaborate on creative concepts, guide design, and write copy for ads that stimulate response while adhering to brand guidelines and product compliance.
- Remain abreast of industry trends, competitive intelligence and new opportunities and provide recommendations for testing and growth.
- Collaborate and share with the media team insights on campaign successes, shortcomings and tests that can be transferred across media categories to help strengthen our media platform, audience targeting and creative messaging.
- Responsible for reconciling vendor invoicing and uploading for payment processing.
- Works with media team, vendors, and campaign platforms to apply weekly expenses to the plan for uploads and processing.
- Support and flexibility to shifts in corporate direction, strategies, and media channels.
Requirements
- 2+ years in Direct Response Marketing for new lead generation
- Google and Bing Ads Certified
- Digital Marketing experience in SEM and SEO is a plus.
- Seasoned in Google Analytics
- Accustomed to CPC and CPL buying models
- Experience with the ad copy development, content creation and editing
- Strong relationship building and negotiation skills
- Solid math skills
- Strong organizational skills and keen attention to detail and accuracy
- Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
- Strong analytical and problem-solving skills
- Flexible and receptive to corporate strategy and marketplace shifts in a fast-paced environment
- Excellent computer skills including Microsoft Office, with emphasis on excel
- Self-motivator with the ability to manage task and adhere to deadlines
- Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)
Benefits
- Career progression and tuition reimbursement program
- Paid Time Off: 24 PTO days to start and 17 paid holidays per calendar year
- 401(k) Retirement Plan with $1 for $1 match up to 6% with immediate vesting, plus additional 3% contribution
- Paid time off to volunteer in the community
