Digital Media Buyer

$54,000 - $67,000/Yr

American General Life Insurance Company

Full-time - Entry Level

Remote

Insurance Carriers and Related Activities

About the position

Corebridge Direct is seeking a Digital Media Buyer to nurture and grow existing and new media campaigns. This role is accountable for delivering new lead acquisition and written premium through various media channels including email marketing for lead generation, cost-per-click platforms, call transfer campaigns, and paid search. The Digital Media Buyer is responsible for all aspects of their assigned campaigns which include vendor relations, planning, copy development, buying, analytics, and optimizations. As a team player in a full-service in-house marketing department, the Digital Media Buyer will collaborate with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The ideal candidate is inquisitive, innovative, creative, competitive, and enthusiastic about achieving response and ROI.

Responsibilities

• Execute digital marketing campaigns that drive quality leads to achieve back-end performance metrics.
• Responsible for the expansion of annual written premium and profitability generated from assigned media channels and campaigns.
• Manage campaign budgets to align with overall media strategy and performance metrics.
• Maintain and develop working relationships with our vendor teams.
• Investigate and test new vendors and campaigns to expand lead volume delivered from these channels.
• Negotiate rates on cost-per-click, cost-per-call, and cost-per-lead that generate optimum performance.
• Continuous analyzation of campaign performance metrics and utilization of quick and keen judgement to make short- and long-term optimizations to achieve lead targets and KPI metrics.
• Collaborate with the in-house procurement and legal teams on the vendor onboarding to include stewarding the contract agreement and signing process.
• Collaborate and develop creative concepts with internal and creative agency teams, guide design, and write copy for ads that stimulate response while adhering to brand guidelines and product compliance.
• Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights, and pacing trends.
• Rigid and continuous monitoring of website domains, email creative, and opt-out suppression lists to ensure vendors remain compliant with corporate brand and Can-Spam guidelines.
• Remain abreast of industry trends, competitive intelligence, and new opportunities and provide recommendations for testing and growth.
• Collaborate and share with the media team insights on campaign successes, shortcomings, and tests that can be transferred across media categories to help strengthen our media platform, audience targeting, and creative messaging.
• Responsible for reconciling vendor invoicing and uploading for payment processing.
• Works with media team, vendors, and campaign platforms to apply weekly expenses to the plan for uploads and processing.
• Support and flexibility to shifts in corporate direction, strategies, and media channels.

Requirements

• 2+ years in Direct Response Marketing for new lead generation
• Experience working in ad buying platforms
• Digital Marketing experience in email marketing and SEM is a plus
• Experience with CPC and CPL buying models
• Working knowledge of Can-Spam regulations for email
• Ability to react quickly if email blocklists occur and assist with resolution
• Understanding of HTML
• Experience with the creative development of email and text ads
• Strong relationship building and negotiation skills
• Solid math skills
• Strong organizational skills and keen attention to detail and accuracy
• Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
• Strong analytical and problem-solving skills
• Flexible and receptive to corporate strategy and marketplace shifts in a fast-paced environment
• Excellent computer skills including Microsoft Office, with emphasis on excel
• Self-motivator with the ability to manage tasks and adhere to deadlines
• Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)

Nice-to-haves

• Experience with digital marketing analytics tools
• Familiarity with social media advertising platforms
• Knowledge of A/B testing methodologies

Benefits

• Paid Time Off: 24 PTO days to start and 17 paid holidays per calendar year
• 401(k) Retirement Plan with $1 for $1 match up to 6% and additional 3% contribution by the company
• Tuition reimbursement program for professional development
• Paid time off to volunteer in the community (up to 16 hours a year)