Digital Media Buyer

$47,717 - $81,118/Yr

ICF International - Reston, VA

Full-time - Entry Level

Remote - Reston, VA

Administrative and Support Services

About the position

As a Digital Media Buyer, you will play a crucial role in the execution, management, and optimization of digital media campaigns, primarily focusing on search campaigns while also engaging with programmatic display, native, and social channels. This position is designed for individuals who are eager to expand their expertise in digital advertising, particularly within the Energy and Government sectors. You will be responsible for owning the digital buying for assigned accounts, collaborating closely with media strategists to develop and implement effective media plans. Your role will not only involve managing campaigns but also driving their performance through strategic thinking and data analysis. In this dynamic and collaborative environment, you will have the opportunity to enhance your skills in digital buying, keyword research, and campaign data analysis. You will be expected to efficiently manage campaigns across various online marketing platforms, ensuring they meet established objectives and performance benchmarks. Your responsibilities will include conducting keyword research, managing budgets, and making necessary adjustments to optimize campaign performance. Additionally, you will regularly analyze campaign data to identify trends and insights that can inform strategy and improve overall performance. The position offers a rich environment for career advancement, allowing you to embrace opportunities for professional development and learning while staying abreast of industry trends and advancements in digital advertising. You will be an integral part of a dynamic team, contributing to a positive work environment and participating in collaborative efforts to achieve campaign success.

Responsibilities

• Execute and optimize digital media campaigns across various online marketing channels and platforms (Google Ads, Facebook, LinkedIn, The Trade Desk, etc.) to meet set objectives and performance benchmarks.
• Conduct keyword research and analysis, reviewing search copy and providing constructive suggestions; manage budgets in line with strategy and ensure that monthly spend is on target.
• Manage day-to-day operations of digital campaigns, ensuring progress toward budget and KPI goals, and making necessary adjustments for optimal performance.
• Utilize understanding in digital media and analytics to maximize campaign outcomes for assigned accounts.
• Regularly analyze campaign data to identify trends and insights that can inform strategy and improve performance.
• Oversee monthly reporting for each campaign, providing insights and recommendations for continuous improvement using tools such as Google Looker, Microsoft Excel, and Google Analytics.
• Collaborate actively with team members to contribute to a positive work environment and participate in collaborative efforts for campaign success.
• Embrace opportunities for professional development and learning, staying updated on industry trends and advancements in digital advertising.

Requirements

• Bachelor's degree or equivalent experience (one year of related experience can substitute for one year of education).
• 2+ years of hands-on experience in Google Ads and Bing executing and managing search campaigns.
• 2+ years of experience in keyword research and analysis.

Nice-to-haves

• Familiarity with campaign buying across online marketing channels such as paid social, programmatic display, and video on digital advertising platforms.
• Experience implementing pixels for data collection and conversion tracking on websites.
• Ability to multitask and meet deadlines under pressure.
• Understanding of web analytics tools, such as Google Analytics and Google Tag Manager.
• Adaptable, flexible, and a team player with a passion for digital advertising.
• Active interest in keeping up with the paid media industry and latest trends.

Benefits

• Flexible workplace arrangements and work-life balance.
• Donation matching and volunteer opportunities.
• Tuition reimbursement and access to professional development resources.
• 401k matching and Employee Stock Purchase Plan.