Digital Media Coordinator

$62,400 - $67,600/Yr

Sgs Technical Services Private Limited - El Segundo, CA

Full-time - Entry Level

El Segundo, CA

About the position

The Digital Media Coordinator at SGS Technical Services plays a crucial role in supporting the digital marketing team for American Girl. This position involves managing paid digital marketing campaigns across various channels, including social media, search, video, and display media. The coordinator will collaborate with internal teams and external agency partners to ensure effective media planning, execution, and optimization, while also providing insights and reporting on campaign performance.

Responsibilities

• Manage day-to-day operations of paid digital marketing campaigns including paid social, search, video, and display media.
• Collaborate with internal teams and external agencies to align campaign strategies and goals.
• Develop media briefs and oversee creative handoff to agencies and media partners.
• Support the Media Manager in planning, executing, and optimizing digital media campaigns.
• Conduct keyword, ad grouping, and audience targeting research.
• Measure and analyze campaign performance, providing actionable insights to stakeholders.
• Build relationships with media vendors and schedule partner meetings to enhance industry knowledge.
• Maintain media documents and data for internal and external access.
• Assist in developing reporting templates and wrap-ups for holistic brand views.
• Improve integrated media marketing processes across various teams.

Requirements

• Bachelor's Degree required.
• 1-2 years in a digital media role required.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with social media advertising (Meta Ads, TikTok Ads) and SEO/SEM (Google Ads, Amazon, Yelp).
• Excellent verbal and written communication skills.
• Detail-oriented and organized with the ability to manage multiple tasks in a fast-paced environment.

Nice-to-haves

• 1 year of experience in paid media is preferred.
• Passion for media, marketing, and data insights.

Benefits

• Contract position with hourly pay ranging from $30.00 to $32.50.
• Expected hours of 40 per week with a Monday to Friday schedule.