Digital Media Coordinator

East Texas Baptist University - Marshall, TX

Full-time - Entry Level

Marshall, TX

Educational Services

About the position

The Digital Media Coordinator at East Texas Baptist University is responsible for managing and enhancing the university's digital presence. This role involves overseeing content creation, strategic planning, and management of the university's website and social media platforms. The coordinator ensures the website is user-friendly, aligned with the university's brand, and optimized for functionality, accessibility, and SEO. Additionally, the position focuses on developing social media strategies to effectively connect with target audiences and promote key messages.

Responsibilities

• Develop, curate, and manage all published content across social media platforms and the university websites.
• Collaborate with various departments to ensure content accuracy and alignment with the university's brand.
• Create and maintain a content calendar for timely updates and consistent posting.
• Develop and implement a comprehensive social media strategy to enhance online visibility and engagement.
• Monitor social media trends and incorporate innovative ways to reach target audiences.
• Engage with followers and manage the university's online reputation.
• Oversee daily management and updates of the university website for a user-friendly experience.
• Work with the IT department to troubleshoot website issues and coordinate updates or redesigns.
• Analyze website performance metrics and make data-driven recommendations for improvements.
• Monitor and report on the performance of digital content using analytics tools.
• Collaborate with the marketing and communications team to align digital media efforts with overall strategies.
• Provide training and guidance on digital media best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Information Technology, or a related field.
• 2+ years of experience in digital media, social media management, content creation, or website management.
• Proficiency in social media platforms and content management systems, including WordPress and Drupal.
• Experience in managing website hosting, domains, and security protocols.
• Experience with graphic design software and video editing tools is a plus.
• Strong understanding of SEO, web traffic metrics, and social media analytics tools.
• Knowledge of basic coding languages (HTML, CSS, or JavaScript).
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinking and problem-solving skills.

Nice-to-haves

• Experience with graphic design software (e.g., Adobe Creative Suite).
• Experience with video editing tools.