Digital Media Coordinator

Gupta Media - Boston, MA

Full-time - Entry Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Digital Media Coordinator at Gupta Media is a full-time entry-level position focused on supporting the Media team in executing digital marketing campaigns. The role involves learning and applying digital marketing strategies, analyzing data, and communicating insights to clients. The position is designed for individuals who are eager to learn and grow in a fast-paced, innovative environment.

Responsibilities

• Assist in building digital marketing campaigns on platforms like Google AdWords, Facebook, and TikTok.
• Conduct A/B testing of ad copy in Page Post Ads.
• Utilize various bidding strategies such as CPM, CPC, CPV, and CPA.
• Interpret data and communicate insights to clients effectively.
• Participate in a four-week media training program to learn digital marketing fundamentals.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or Economics with a minimum GPA of 3.3.
• Familiarity with Microsoft Excel and Google Sheets, including advanced formulas and pivot tables.
• Demonstrated leadership experience in academic or extracurricular activities.
• Ability to work both independently and in a team setting in a fast-paced environment.
• Strong multitasking skills and the ability to handle multiple tasks simultaneously.
• High level of enthusiasm, professionalism, and curiosity.

Nice-to-haves

• Experience with Google Analytics.
• Interest in data analysis and digital marketing trends.

Benefits

• Intensive training and guidance from experienced managers.
• Opportunities for professional growth and development.