Digital Media Coordinator

$55,000 - $60,000/Yr

State of Massachusetts - Boston, MA

Full-time - Entry Level

Remote - Boston, MA

Executive, Legislative, and Other General Government Support

About the position

The Digital Media Coordinator at MOVA is responsible for managing the agency's digital content and social media presence to ensure consistent messaging and engagement with the community. This role involves creating and distributing external communications, developing digital media strategies, and collaborating with internal teams to support the agency's mission of assisting victims of crime. The position requires a strong communicator with a passion for digital media, capable of producing engaging content and analyzing digital performance metrics.

Responsibilities

• Develop and maintain a digital media strategy informed by overall external engagement strategy and analytics.
• Inform and uphold MOVA's brand, voice, and visual identity across all digital channels and within written communications.
• Assist in updating contact lists in Constant Contact, managing the scheduling of content, and other tasks related to maintaining consistent and streamlined communications across platforms.
• Lead the graphic development, editing, inventory tracking, printing, and distribution of outreach and program materials and content.
• Prepare unique content proposals for social media campaigns in a timely manner.
• Actively manage MOVA's social media presence and create digital content across networks (e.g., Twitter, Instagram, Facebook, and LinkedIn).
• Create static and motion graphic content on multiple platforms.
• Stay up to date with emerging news through digital media monitoring of external partners relevant to victim services and identify opportunities for engagement.
• Collect quantitative and qualitative data analytics from digital platforms, create quarterly reports, analyze data, and recommend and implement changes, where necessary.
• Collaborate with internal teams to inform digital media content and communication plans to ensure content is timely, up to date, accurate, and consistent with MOVA's branding, voice, and annual priorities.
• Draft external communications at the direction of the Director of External Engagement to ensure consistency in voice, tone, and brand when communicating with a variety of stakeholders.
• Monitor and update MOVA's presence on mass.gov and respond to feedback features when needed.
• Support internal and external events by providing a communication strategy involving social media coverage, capturing photos, videos, etc. and posting real-time content.
• Attend community events to represent MOVA, capture digital content, and share relevant educational materials.

Requirements

• Minimum of two years of relevant professional work experience; a degree may substitute for up to one year of professional experience.
• Exceptional written and verbal communication skills.
• Experience in building marketing and/or social media campaigns.
• Strong attention to detail and overall organizational skills.
• Demonstrated ability to take initiative, be self-motivated, resourceful, and flexible.
• Proven ability to work under pressure, establish and meet deadlines, and meet deliverables.
• Ability to interact and collaborate successfully with many different personality types and to effectively develop and maintain strong working relationships across all levels within the agency and outside the agency.
• Experience creating multimedia content, including video and graphics, and experience with programs like Canva, Adobe InDesign, Premiere Elements, Hootsuite, and Constant Contact.
• Experience in filming and utilizing video editing software.
• Experience in social and online media management, reporting, and analytics.
• Commitment to furthering the agency's overall mission.
• Valid driver's license.

Nice-to-haves

• Familiarity with utilizing digital media analytics to inform strategy.
• Familiarity with direct services programming (e.g., social services, sexual and domestic violence services, etc.)

Benefits

• Salary range of $55,000 - $60,000 annually
• Primarily work from home with occasional travel throughout MA, including to MOVA office locations in Boston and Northampton