Digital Media Coordinator

$50,291 - $62,864/Yr

Tennessee Board of Regents - Blountville, TN

Full-time

Blountville, TN

Administration of Human Resource Programs

About the position

Reporting to the Director of Communications and Marketing, the digital media coordinator is the primary contact for the college's public website. They are responsible for all aspects of the website including enhancements, maintenance, information architecture, user experience design, web accessibility and technology requirements. They oversee the website's design and aesthetics, implement visual elements that users see and interact with within a web application, structure and design web pages, and optimize the web design for smartphones and accessibility.

Responsibilities

• Assist in developing campus website policy and procedures and ensure that all information posted on the websites follows the institution's policy and procedures.
• Build reusable code for future use. Assist the Backend Web Developer with coding and troubleshooting.
• Enhance the user's experience by designing and building mobile responsive websites, pages, and application and creating information architecture and navigation suitable for any device.
• Manage webpage development for new projects and ongoing initiatives using the most relevant frontend stack.
• Develop content for and manage updates to optimize the experience on the College's website. Employ best practices in SEO and web accessibility standards.
• Serve as the primary point of contact for internal website users, maintaining staff permissions for all sites, providing training, orientation and guidance related to the content management system (CMS) to meet customer and college needs.
• Provide hands-on leadership and direction in formulating and implementing a day-to-day website strategy, ensuring all links and images are active.
• Monitor the workflow to guarantee timely task completion and quality control, meticulously track and report team productivity, and provide invaluable analytics insights to elevate the college's online presence.
• Oversee the creation, analysis and reporting of comprehensive web analytics. Analyze and address feedback and bug reports received from end users.
• Respond to user requests promptly and appropriately.
• Strategize with the Director of Communication and Marketing to achieve continuous enhancement of the college's web presence, developing cohesive strategies to optimize website architecture, content, features, messaging and visual design that reflect college branding.
• Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven insights to achieve desired search engine ranking goals.
• In collaboration with the Director of Communication and Marketing, conceptualize, plan, develop, and implement a wide variety of multimedia projects and strategies.
• Provide recommendations to IT and the Director of Communication and Marketing on software/hardware investments required to keep the college's digital infrastructure modern and aligned with best practices.
• Assist with event photography and video production/project management, including creating/editing in-house videos as assigned.
• Complete other assignments as directed by supervision.

Requirements

• Associate's degree in computer science, information technology, or a related discipline from an accredited institution and three (3) years of experience in website development/programming OR Bachelor's degree in web design, digital media, information technology, computer science or a related discipline from an accredited institution and 2 years of experience in website development/programming.

Nice-to-haves

• Documented professional experience with large-scale Content Management Systems (CMS), performance and search engine optimization techniques.
• Experience with photography, videography, and/or social media strategies.
• Experience in web programming using HTML, XHTML, JavaScript, jQuery, CSS.
• Experience with responsive and adaptive web design.
• Experience using Google Analytics advanced analytics, Microsoft 365 suite, and project management software.
• Conversational ability or fluency in a second language.

Benefits

• Salary range of $50,291-$62,864, dependent on education and experience.
• Access to the Total Compensation Calculator for a breakdown of the value of the benefits offered.