Digital Media Coordinator

$55,000 - $60,000/Yr

State of Massachusetts - Boston, MA

Full-time - Entry Level

Remote - Boston, MA

Executive, Legislative, and Other General Government Support

About the position

The Digital Media Coordinator at MOVA is responsible for managing the agency's digital content and social media presence to ensure consistent messaging aligned with MOVA's mission of supporting victims of crime. This role involves creating engaging multimedia content, developing digital media strategies, and collaborating with internal teams to enhance external communications. The position requires a passion for digital media and effective communication skills, with a focus on maintaining quality across various platforms while supporting the agency's goals.

Responsibilities

• Develop and maintain a digital media strategy informed by overall external engagement strategy and analytics.
• Inform and uphold MOVA's brand, voice, and visual identity across all digital channels and within written communications.
• Assist in updating contact lists in Constant Contact and managing the scheduling of content.
• Lead the graphic development, editing, inventory tracking, printing, and distribution of outreach and program materials.
• Prepare unique content proposals for social media campaigns in a timely manner.
• Actively manage MOVA's social media presence and create digital content across networks.
• Create static and motion graphic content on multiple platforms.
• Stay up to date with emerging news through digital media monitoring relevant to victim services.
• Collect quantitative and qualitative data analytics from digital platforms and create quarterly reports.
• Collaborate with internal teams to inform digital media content and communication plans.
• Draft external communications to ensure consistency in voice, tone, and brand.
• Monitor and update MOVA's presence on mass.gov and respond to feedback.
• Support internal and external events by providing a communication strategy involving social media coverage.
• Attend community events to represent MOVA and capture digital content.

Requirements

• Minimum of two years of relevant professional work experience; a degree may substitute for up to one year of professional experience.
• Exceptional written and verbal communication skills.
• Experience in building marketing and/or social media campaigns.
• Strong attention to detail and overall organizational skills.
• Demonstrated ability to take initiative, be self-motivated, resourceful, and flexible.
• Proven ability to work under pressure, establish and meet deadlines, and meet deliverables.
• Ability to interact and collaborate successfully with many different personality types.
• Experience creating multimedia content, including video and graphics, and experience with programs like Canva, Adobe InDesign, Premiere Elements, Hootsuite, and Constant Contact.
• Experience in filming and utilizing video editing software.
• Experience in social and online media management, reporting, and analytics.
• Commitment to furthering the agency's overall mission.
• Valid driver's license. Travel through Massachusetts required.
• Familiarity with utilizing digital media analytics to inform strategy.
• Familiarity with direct services programming.

Nice-to-haves

• Experience in direct services programming (e.g., social services, sexual and domestic violence services).

Benefits

• Salary range of $55,000 - $60,000 annually.
• Potentially eligible for a hybrid work schedule.