Digital Media Coordinator

Gupta Media - Boston, MA

Full-time - Entry Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Digital Media Coordinator at Gupta Media is a full-time role focused on supporting the Media team in executing digital marketing campaigns. The position involves learning and applying digital marketing strategies, analyzing data, and communicating insights to clients. The role is designed for individuals eager to develop their skills in a fast-paced, innovative environment, with a strong emphasis on teamwork and independent work.

Responsibilities

• Assist in building digital marketing campaigns on platforms like Google AdWords, Facebook, and TikTok.
• Conduct A/B testing on ad copy in Page Post Ads.
• Utilize various bidding strategies such as CPM, CPC, CPV, and CPA.
• Interpret data and communicate insights to clients effectively.
• Work collaboratively with team members and independently when required.

Requirements

• Bachelor's degree or higher in Marketing, Advertising, Business, or Economics.
• Minimum GPA of 3.3 or higher.
• Familiarity with Microsoft Excel and Google Sheets, including advanced formulas and pivot tables.
• Leadership experience in academic or extracurricular activities.
• Ability to manage multiple tasks in a fast-paced environment.
• High level of enthusiasm and professionalism.
• Curiosity and a desire to learn and improve.

Nice-to-haves

• Familiarity with Google Analytics.
• Interest in data analysis and digital marketing trends.

Benefits

• Intensive training program in digital marketing.
• Opportunities for professional development and growth.
• Flexible work environment with an office-first approach.