Digital Media Director

Foundation For Defense Of Democracies - Washington, DC

Full-time - Mid Level

Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Media Director at the Foundation for Defense of Democracies (FDD) is responsible for leading the digital media team and driving the organization's multimedia strategy through impactful digital content. This role requires extensive knowledge of policy communications to effectively manage FDD's fast-paced digital ecosystem, ensuring alignment with the organization's goals and objectives.

Responsibilities

• Develop and implement efficient and effective digital strategies aligned with FDD's goals and objectives.
• Research industry trends, digital marketing trends, and emerging technologies to grow FDD's digital reach.
• Refine and ensure the consistency of FDD's brand, digital tone, and presence via voice, look, and feel.
• Lead, supervise, and manage FDD's social media accounts, ensuring accuracy and excellence in all posts.
• Oversee and execute social media strategies across platforms to amplify FDD's voice and engage with target audiences.
• Develop and manage content calendars, ensuring a consistent and compelling online presence.
• Collaboratively drive the ongoing development, maintenance, and optimization of FDD's website.
• Collaborate with web developers to implement improvements, ensuring a user-friendly experience and adherence to best practices.
• Implement and refine SEO strategies to improve FDD's visibility and ranking on search engines.
• Conduct regular SEO audits and recommend optimizations to enhance organic search performance.
• Collaborate with internal teams to create and curate engaging digital content, including graphics, videos, and infographics.
• Help set and implement organizational policies and standards for content.
• Analyze external news sources and FDD goals to select key messages and content to amplify.
• Analyze and interpret traffic and user metrics, digital analytics, and online metrics.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital initiatives.
• Prepare reports for stakeholders, making data-driven recommendations for continuous improvement.
• Manage and mentor a team of digital professionals, fostering a collaborative and innovative work environment.
• Provide regular insights to FDD experts on best practices for their own social media presence.
• Coordinate cross-functional efforts to achieve digital goals and milestones.

Requirements

• Bachelor's degree in communications, marketing, digital media, international relations, political science, public policy, journalism, or related fields; master's degree preferred.
• Proven professional experience (5-7 years or more) in digital content production and management, digital marketing, social media management, and website optimization.
• Established interest and strong background in communicating U.S. national security and/or foreign policy via digital communications; familiar with and committed to furthering FDD's mission.
• Demonstrated success developing and implementing successful digital strategies that align with organizational goals; creative thinker who generates innovative ideas and solutions.
• Experience managing corporate or organizational social media channels, including Twitter/X, Facebook, LinkedIn, Instagram, and YouTube.
• Strong understanding of SEO best practices and experience with SEO tools.
• Proficiency in digital marketing and analytics tools to track and analyze performance.
• Strong leadership and project management skills, communicates effectively with internal and external contacts at all levels.
• Knowledge of WordPress and Adobe Creative Cloud programs preferred.
• Capable of analyzing massive amounts of data to find the key message, work on tight deadlines, and with news cycles.

Nice-to-haves

• Master's degree in a related field.
• Experience with Adobe Creative Cloud programs.