Digital Media Manager II

$80,000 - $100,000/Yr

Allytics - Seattle, WA

Full-time - Mid Level

Remote - Seattle, WA

Professional, Scientific, and Technical Services

About the position

This position can be performed remotely from the following states: Washington, Oregon, Idaho, Nevada, North Carolina, Massachusetts, Washington D.C. Allytics is seeking a highly skilled and motivated Digital Media Manager II to join our Digital Activation Team. Our Digital Media Managers play a pivotal role in shaping and executing digital media campaigns for various clients in the B2B tech space. The Digital Activation team is a group of campaign managers who are passionate about shaping the future of Go-To-Market Campaigns at Allytics. This team has high leadership visibility and plays an essential role in building best practices and resources cross-agency. The ideal candidate has a high sense of urgency, a creative mind, great communication skills, and a strong grasp on quantitative data. They can execute many omni-channel digital campaigns at once and have a natural talent for seeing through the numbers to identify interesting trends and optimization opportunities. Allytics is a full-service marketing firm that represents many of the world's top technology companies. Because of our commitment to client satisfaction, we are recognized as a prominent agency in the technology space.

Responsibilities

• Collaborate with clients and evaluate historical campaign performance to define campaign objectives, identify target channels, and create data-driven strategies for digital campaign execution.
• Setup, launch, and manage cross-channel campaigns across various platforms and vendors, including paid social, search, display, and content syndication, based on approved media plans and recommendations.
• Leverage strong data analytical skills to own optimization of digital channel ROI and customer conversion.
• Provide regular campaign performance reports to clients, project teams, and management, highlighting relevant metrics and insights based on key performance indicators.
• Conduct A/B experimental tests and analyses to make business recommendations for funnel conversion optimization for each channel, campaign, and/or client.
• Support campaign data collection and tracking related to Google Analytics and Google Tag Manager to ensure accurate analytics and measurement, in conjunction with our campaign tracking team.
• Efficiently manage media budgets across multiple campaigns, maximizing spend efficiencies in paid media.
• Capture best practices, measurement functions, and aspects of the job into templates, and reusable assets.
• Work with team to include in Allytics internal best practices.
• Project manage media priorities and tasks, ensuring timely coordination between project, creative, agency and internal teams.

Requirements

• Bachelor's degree in Marketing, Advertising, Data Science, or Communications is preferred, but not required.
• 3+ years managing omni-channel campaigns at a tech company or agency.
• 3+ years of experience in managing and executing Google Search, Google Display, and Google Video.
• Experience in campaign management for Google Ads, LinkedIn Ads, and other digital channels.
• Experience analyzing digital marketing campaign performance and identifying optimizations to improve campaign performance.
• Experience reporting to internal and external stakeholders using PowerPoint reports and BI dashboards such as Tableau.
• Excellent task management skills and ability to meet established goals while balancing other priorities in a fast-paced, rapidly changing environment.
• Analytical and creative problem-solving skills with attention to detail and excellent follow-through.
• Ability to deliver on multiple projects with firm deadlines in a rapidly changing environment.
• Exceptional customer service skills and focus on quality.
• Ability to work effectively independently and as a team member.
• Intermediate to advanced experience with MS Excel.
• Intermediate to advanced experience with Google Analytics.
• Excellent written and verbal communication skills.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Vision insurance
• Remote work model with in-person team-building activities
• Paid Sick, Vacation, & Holiday time off
• Medical, dental, vision & life insurance for benefit eligible and dependents
• Employee Assistance Program