Digital Media Manager (LC9-18243215)

The Nature Conservancy - Middlesex, NJ

Full-time - Mid Level

Middlesex, NJ

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Digital Media Manager is responsible for developing, implementing, and managing digital marketing strategies across various platforms to enhance brand awareness, drive traffic, and generate leads. This role requires a strategic thinker with a comprehensive understanding of digital marketing tools and techniques.

Responsibilities

• Develop and execute digital media strategies across platforms such as Google Adwords, Facebook Ads, and social media channels.
• Monitor and analyze campaign performance, optimizing for maximum ROI and effectiveness.
• Manage SEO/SEM initiatives to improve organic search visibility and paid search performance.
• Collaborate with the content and design teams to create engaging and effective digital assets.
• Conduct market research and competitive analysis to inform strategy and tactics.
• Maintain and manage client relationships through regular communication and presentations.
• Stay updated on digital marketing trends and emerging technologies to ensure innovative approaches.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing with a focus on Google Adwords, Facebook Ads, and social media marketing.
• Strong knowledge of SEO/SEM techniques and strategies.
• Experience with analytics tools, such as Google Analytics, to track and report on performance metrics.
• Excellent communication and presentation skills, with experience in client-facing roles.

Nice-to-haves

• Familiarity with paid search marketing and paid media strategies is a plus.

Benefits

• Competitive compensation package including health, dental and vision insurance.
• 401K
• Generous paid time off
• Hybrid work schedule including schedule flexibility.