Digital Media Manager

$80,000 - $100,000/Yr

United States Conference Of Mayors - Washington, DC

Full-time - Mid Level

Remote - Washington, DC

About the position

The Digital Media Manager will be the primary lead responsible for developing and managing digital, social media, and other creative content that enhances the U.S. Conference of Mayors' leadership, influence, and brand awareness. This role involves creating compelling content, managing social media channels, engaging with the USCM social community, and collaborating with various stakeholders to ensure content accuracy and consistency. The ideal candidate will be creative, strategic, and proficient in using digital and social media tools and analytics. The goals and objectives of this position include proactively developing and executing the organization's digital strategy to promote key priorities, raise the profile of the organization, and effectively share the work of the organization and the nation's mayors. The Digital Media Manager will create and manage the organization's website, ensuring it is up-to-date, engaging, and reflective of current priorities. Additionally, this role will support and streamline member and partner communications across all platforms and support key organizational programs and priorities as needed. The Digital Media Manager will also support the Director of Communications and serve as an essential member of the Communications team.

Responsibilities

• Manage day-to-day social media strategy and activity for the organization on current and emerging platforms, including but not limited to X, Instagram, Facebook, LinkedIn, Flickr, YouTube, and Threads.
• Develop and manage digital campaigns promoting key organizational priorities.
• Develop a proactive social media calendar.
• Create and manage the organization's website, ensuring it is up-to-date, engaging, and reflective of current priorities.
• Support and manage day-to-day email marketing and communications for the organization.
• Lead the creation and management of published content, including video and blogs related to key programs and priorities.
• Manage the capturing and sharing of photos and videos from all organizational events.
• Analyze and report on the success of digital campaigns and social media strategy, including the use of Search Engine Optimization and social media marketing metrics.
• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations.
• Stay up to date with new and emerging trends to keep organization's social media presence relevant.
• Collaborate with communications team to create content that aligns with broader organizational goals.
• As needed, travel for meetings and events; work some evenings and weekends.

Requirements

• 3-5 years in social media or a communications department, leading digital media management for key organizational accounts.
• In-depth knowledge of various social media platforms and best practices for effective use, including Hootsuite, Canva, and analytics platforms.
• Experience with web advertising and marketing tools.
• Excellent writing and communication skills.
• Creative skills to produce graphics and video, with experience in Adobe Creative Cloud suite, especially graphics tools.
• Experience and familiarity with WordPress.
• Attention to detail and skilled at follow-through.
• Strong interpersonal and organizational skills.
• Strong project management skills.
• Highly organized with ability to work independently.
• Experience and familiarity with MailChimp.
• Effective time management skills.
• Ability to travel several times a year.
• Bachelor's degree.
• Prior experience managing social media specifically for political campaigns or advocacy organizations is a plus.

Nice-to-haves

• Experience managing social media for political campaigns or advocacy organizations.