Digital Media Marketer

$72,800 - $83,200/Yr

Unclassified - Fayetteville, NC

Part-time - Entry Level

Fayetteville, NC

About the position

We are seeking a Digital Media Marketer to join our dynamic healthcare team. This part-time contract role focuses on developing, implementing, and managing digital marketing strategies to promote our healthcare services. The ideal candidate will have a strong understanding of digital marketing, SEO, and social media management, with the ability to drive engagement, brand awareness, and patient acquisition.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for healthcare services, focusing on lead generation, patient engagement, and brand awareness.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase engagement and reach.
• Create, monitor, and analyze performance metrics for digital campaigns to ensure maximum ROI.
• Produce high-quality content for blogs, social media, email marketing, and websites.
• Collaborate with the medical team to ensure content aligns with healthcare standards and patient education goals.
• Conduct SEO, SEM, and PPC campaigns to drive organic and paid traffic.
• Stay up-to-date with the latest digital marketing trends and technologies to implement into marketing strategies.
• Ensure all digital communications comply with industry regulations and standards (e.g., HIPAA compliance in patient data usage).

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in healthcare or a related field.
• Expertise in social media management, SEO, SEM, and PPC campaigns.
• Strong writing and editing skills, with an ability to create engaging content.
• Knowledge of analytics tools (Google Analytics, Hootsuite, etc.).
• Familiarity with healthcare regulations is a plus.

Nice-to-haves

• Experience in healthcare marketing is preferred.

Benefits

• Flexible scheduling based on chosen hours.
• Competitive pay rate of $35.00 - $40.00 per hour.