Digital Media Marketer

$52,000 - $52,000/Yr

Healthcare Hiring Firm - Chicago, IL

Full-time - Entry Level

Remote - Chicago, IL

About the position

The Digital Media Marketer will be responsible for developing, implementing, and managing digital marketing strategies for a healthcare firm. This role focuses on promoting healthcare services through various digital channels, driving engagement, brand awareness, and patient acquisition. The ideal candidate should possess a strong understanding of digital marketing, SEO, and social media management, and be able to analyze performance metrics to ensure maximum ROI.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for healthcare services, focusing on lead generation, patient engagement, and brand awareness.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase engagement and reach.
• Create, monitor, and analyze performance metrics for digital campaigns to ensure maximum ROI.
• Produce high-quality content for blogs, social media, email marketing, and websites.
• Collaborate with the medical team to ensure content aligns with healthcare standards and patient education goals.
• Conduct SEO, SEM, and PPC campaigns to drive organic and paid traffic.
• Stay up-to-date with the latest digital marketing trends and technologies to implement into marketing strategies.
• Ensure all digital communications comply with industry regulations and standards (e.g., HIPAA compliance in patient data usage).

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in healthcare or a related field.
• Expertise in social media management, SEO, SEM, and PPC campaigns.
• Strong writing and editing skills, with an ability to create engaging content.
• Knowledge of analytics tools (Google Analytics, Hootsuite, etc.).
• Familiarity with healthcare regulations is a plus.

Nice-to-haves

• Experience in healthcare marketing is a plus.
• Familiarity with HIPAA compliance.

Benefits

• Remote work flexibility
• Competitive pay starting from $1,000 a week
• Performance-based pay structure