Digital Media Marketer

$72,800 - $83,200/Yr

Unclassified - Fayetteville, NC

Part-time - Entry Level

Fayetteville, NC

About the position

The Digital Media Marketer will play a crucial role in developing and managing digital marketing strategies for a healthcare team. This part-time, contract position focuses on enhancing brand awareness, patient engagement, and lead generation through various digital channels, including social media and SEO.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for healthcare services, focusing on lead generation, patient engagement, and brand awareness.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, etc.) to increase engagement and reach.
• Create, monitor, and analyze performance metrics for digital campaigns to ensure maximum ROI.
• Produce high-quality content for blogs, social media, email marketing, and websites.
• Collaborate with the medical team to ensure content aligns with healthcare standards and patient education goals.
• Conduct SEO, SEM, and PPC campaigns to drive organic and paid traffic.
• Stay up-to-date with the latest digital marketing trends and technologies to implement into marketing strategies.
• Ensure all digital communications comply with industry regulations and standards (e.g., HIPAA compliance in patient data usage).

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in healthcare or a related field.
• Expertise in social media management, SEO, SEM, and PPC campaigns.
• Strong writing and editing skills, with an ability to create engaging content.
• Knowledge of analytics tools (Google Analytics, Hootsuite, etc.).
• Familiarity with healthcare regulations is a plus.

Nice-to-haves

• Experience in healthcare digital marketing is preferred.

Benefits

• Flexible scheduling to choose your own hours.
• Competitive pay rate of $35 - $40 per hour.