Digital Media Marketing Specialist

Robert Half - Juno Beach, FL

Full-time - Mid Level

Juno Beach, FL

Administrative and Support Services

About the position

Our company seeks a highly experienced Paid Digital Media Buyer to support our in-house digital marketing teams during an exciting and transformative time as we work toward securing America's energy independence. This role requires a strategic thinker who can juggle multiple projects and work collaboratively with partners across internal and external agency teams to analyze paid digital marketing campaigns. In this role, you will be responsible for optimizing ad placement strategies for our in-house agency. By leveraging your expertise in paid digital marketing and data analysis, you will play a crucial role in driving the success of our advertising campaigns across various digital platforms. Your insights and recommendations will be instrumental in improving ad performance, maximizing ROI, and achieving our marketing objectives. Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising. Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs). Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases. Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance. Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS). Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners. Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal. Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics. Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement. Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.

Responsibilities

• Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.
• Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).
• Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.
• Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance.
• Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
• Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.
• Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal.
• Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing, ad platforms, and analytics.
• Identify opportunities to leverage new tools and methodologies for ad placement optimization and campaign enhancement.
• Build strong relationships with internal teams and agency partners, effectively communicating insights, recommendations, and campaign updates.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field. A master's degree is a plus.
• 5+ years of experience in paid digital marketing and ad placement optimization, preferably within an ad agency or digital marketing environment.
• Proficient knowledge of major paid digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, programmatic platforms, and ad servers.
• Strong proficiency in data analysis and visualization tools.
• Familiarity with website tagging and tracking implementation using tools like Google Tag Manager and Adobe Launch.
• Solid understanding of paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Excellent analytical and problem-solving skills with the ability to derive actionable insights from complex data sets.
• Strong communication skills, both written and verbal, with the ability to present findings and recommendations to diverse audiences.
• Proactive and detail-oriented mindset with the ability to manage multiple projects and priorities simultaneously.
• Passion for staying ahead of industry trends and learning new digital marketing techniques.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan