Digital Media & Marketing Specialist

Cantata Senior Living - Brookfield, IL

Full-time

Brookfield, IL

About the position

The Digital Media & Marketing Specialist serves as the primary representative for Cantata Adult Life Services, focusing on enhancing the living arrangements and care options for residents and their families. This role involves managing content production and design across various media channels, ensuring effective communication and marketing strategies that align with the organization's goals and standards.

Responsibilities

• Manage the production and design of content across multiple media channels including websites, social media, email marketing, newsletters, blogs, webinars, and advertisements.
• Oversee the maintenance and search engine optimization of all Cantata websites, ensuring content is updated and aligned with SEO best practices.
• Utilize ad serving tools such as Facebook Ads Manager and Google Ads for marketing campaigns.
• Publish content on the website using a content management system (CMS) and track site metrics.
• Design and produce service line and branding collateral materials.
• Utilize CRM tools for lead generation and marketing efforts.
• Develop and implement content plans and schedules, adapting based on performance analytics.
• Create engaging written content and maintain a positive tone in all communications.

Requirements

• University/College graduate or equivalent.
• Decisive and self-reliant with a passion for technology, digital media, and social media.
• Experience with HTML, Adobe Photoshop, graphic design, website content management, digital photography, and video production.
• Strong knowledge of digital marketing, including SEO, social media, web video, and email marketing.
• Proven analytical skills with the ability to interpret data and identify trends.
• Ability to prioritize workload and meet tight deadlines.
• Creative mindset for generating new content ideas and adapting based on analytics.
• Strong writing skills with experience in social media and web content.
• Experience using Google Analytics for performance tracking.
• Ability to work effectively with diverse individuals and groups.

Nice-to-haves

• Graphic design experience is a plus.
• Spanish language ability is a plus.