Digital Media Planner/Buyer

$50,000 - $60,000/Yr

Media Works, S.A. - Baltimore, MD

Full-time - Entry Level

Remote - Baltimore, MD

Professional, Scientific, and Technical Services

About the position

The Media Planner/Buyer position at Media Works is a full-time role that combines media planning, strategy, and buying across various platforms, including traditional and digital media. The successful candidate will engage in account management, research, and negotiation to effectively meet client goals while also training and advising media coordinators. This hybrid position is based in Baltimore, MD, and requires a proactive approach to media strategy and execution.

Responsibilities

• Acts as liaison between media vendors, the client, and the agency.
• Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients' business.
• Gathers, organizes & presents competitive and industry research as well as preparing market analysis.
• Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives.
• Participation in client meetings for media plan presentation and strategizing sessions.
• Manage day-to-day tasks associated with stewarding client-approved media plans.
• Helps maintain positive relationship with the client.
• Has in-depth knowledge & understanding of Video, Print, Audio and OOH.
• Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement.
• Avails media and negotiates best rates, CPM's, CPP's, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
• Builds the Radio & TV schedules, compiles digital media into digital planning document.
• Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring.
• Analyzes all post buys and works with stations to make up under delivery weight or impressions.
• Paces digital media.
• Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
• Resolves billing discrepancies as needed.
• Provides an energy level that brings new and exciting ideas to the overall media strategy.

Requirements

• Bachelor's degree in a relevant field.
• 2-5 years of experience in media buying and marketing.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience with media buying software, Strata is a plus.
• Experience with digital ad servers and Google Analytics.
• Experience pulling media research from various sources.
• Experience building target audiences and implementing social media campaigns.
• Strong written and communication skills.
• Ability to multi-task and manage time effectively in a fast-paced environment.

Nice-to-haves

• Experience with digital media planning and execution.
• Familiarity with OTT/CTV and streaming audio/video platforms.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan