Digital Media Planner Specialist
Macy's - New York, NY
posted 5 months ago
About the position
The Digital Media Planner Specialist at Macy's Media Network plays a crucial role in developing strategic media plans for advertisers utilizing Macy's products and first-party data. This position is centered around creating thoughtful and effective media strategies that align with advertisers' key performance indicators (KPIs) and objectives across various media channels, including onsite, programmatic, social, and sponsored products. The specialist is responsible for managing the media mix to optimize performance, margin, and yield, while providing data-driven insights to support the Sales team in their efforts to sell advertising solutions. In this role, the specialist collaborates closely with Campaign Management to ensure that all campaigns are deliverable and executed according to plan. Success in this position requires a strong foundation in strategic planning, analytical skills, and technical proficiency with digital media tools and CRM software. The ideal candidate will possess excellent organizational abilities, effective communication and presentation skills, and a proactive problem-solving mindset. Attention to detail and a collaborative, positive attitude are essential for thriving in this fast-paced environment. The Digital Media Planner Specialist is expected to develop media plans that are not only strategic but also rooted in thorough analysis and best practices. This involves a deep understanding of Macy's inventory and the ability to articulate the rationale behind plan strategies to both internal teams and external clients. The role also demands a commitment to diversity, inclusion, and respect, reflecting Macy's core values in every aspect of work.
Responsibilities
- Develop thoughtful, strategic media plans for advertisers based on a thorough knowledge of Macy's products and first-party data offerings.
- Provide accurate, strategic, creative, and timely responses that meet advertisers' KPIs and objectives.
- Plan across all media offerings, including onsite, programmatic, social, and sponsored products, ensuring plans are rooted in analysis and best practices.
- Manage the media mix with a focus on performance, margin, and yield management.
- Provide rationale and logic rooted in data and insights behind plan strategy to help Sales sell through.
- Work closely with Campaign Management to ensure campaigns are deliverable and executed as planned.
Requirements
- Bachelor's degree or equivalent work experience in a related field.
- 2-3 years of experience working within a digital media environment.
- Strong strategic media planning skills using Macy's products and first-party data.
- Proficiency with digital media tools (GAM, DV360, Facebook, Nielsen @Plan, ComScore) and CRM software (Salesforce).
- Excellent analytical skills to provide data-driven responses and manage media mix for performance and yield.
- Strong organizational skills with attention to detail, multitasking, and prioritization abilities in a fast-paced environment.
- Effective communication and presentation skills to articulate plan strategies and data insights to internal teams and external clients.
- Proactive problem-solving skills and the ability to function independently and as part of a team.
Nice-to-haves
- Retail media experience is advantageous.
- Understanding of digital advertising terminology and mechanics.
Benefits
- Competitive pay and benefits rooted in principles of equity.
- Performance incentives and annual merit review.
- Merchandise discounts.
- Health and Wellness Benefits across medical, dental, vision, and additional insurance.
- Retirement Savings Plan with 401k match opportunity.
- Employee Assistance Program (mental health counseling and legal/financial advice).
- Resources for continuous learning, career growth, and leadership development.
- 8 paid holidays.
- Paid Time Off (first year prorated depending on start date).
- Tuition reimbursement program.
- Guild education benefit funds 100% of tuition, books, and fees in designated programs.
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities.
