Digital Media Producer

$65,000 - $75,000/Yr

Manhattan College - New York, NY

Full-time

New York, NY

Educational Services

About the position

The Digital Media Producer at Manhattan College plays a crucial role in enhancing the College's online presence through the creation of engaging visual content. Reporting directly to the Director of Web Communications, this position is responsible for producing high-quality photographs and short-form videos that effectively showcase the College's brand, events, and community. The Digital Media Producer will work closely with the Marketing & Communication team to develop content strategies that align with the College's messaging and goals. This role requires a strong understanding of social media trends and best practices to ensure that the content produced resonates with the target audience and enhances the College's visibility across various digital platforms. In addition to content creation, the Digital Media Producer will manage the College's main photo database, ensuring that all visual assets are organized and easily accessible for team members. This includes overseeing the management of video and photography equipment, such as cameras, lenses, lighting, and audio equipment. The position also involves creating and editing longer-form video content for specific marketing campaigns or institutional needs, which requires developing concepts, storyboards, and scripts for video projects. The Digital Media Producer will also oversee student workers and freelancers who assist with photo and video projects, providing guidance and direction to ensure that all content aligns with the College's brand and quality standards. Furthermore, the role includes managing the College's YouTube account and providing technical support for virtual events and live streaming as needed. This position is in-person and requires flexibility in scheduling, as some evening and weekend work will be necessary to cover important campus events and time-sensitive projects.

Responsibilities

• Produce engaging short-form video content (e.g., TikTok, Instagram Reels, YouTube Shorts) that aligns with the College's brand and messaging.
• Capture and edit professional-quality photographs for use across various social media platforms.
• Collaborate with the Marketing & Communication team to develop content strategies for social media campaigns.
• Stay current with social media trends and best practices for visual content.
• Serve as the primary photographer for College events, activities, and marketing initiatives.
• Oversee the College's photo database, ensuring easy access for team members.
• Manage video and photography equipment, including cameras, lenses, lighting, and audio equipment.
• Create and edit longer-form video content for specific marketing campaigns or institutional needs.
• Develop concepts, storyboards, and scripts for video projects.
• Oversee student workers and freelancers assisting with photo and video projects.
• Manage assets from external vendors, including keywording metadata and uploading content into the digital asset management system.
• Provide guidance and direction to ensure all content aligns with the College's brand and quality standards.
• Manage the College's YouTube account and other video-sharing platforms.
• Provide technical support for virtual events and live streaming as needed.

Requirements

• Bachelor's degree preferred, ideally in Digital Media, Photography, Film Production, or related field.
• Minimum of 5 years of experience in digital content creation, with a strong focus on photography and short-form video production.
• Extensive experience with social media platforms and content creation best practices.
• Expert-level skills in photography and videography, including composition, lighting, and editing.
• Proficiency in Adobe Creative Suite, particularly Premiere Pro, Photoshop, and Lightroom.
• Experience with social media management tools and analytics platforms.
• Strong creative vision and ability to translate brand guidelines into visual content.
• Excellent project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.