Digital Media Producer

Roger Williams University - Bristol, RI

Full-time

Bristol, RI

Educational Services

About the position

The Digital Media Producer at Roger Williams University is responsible for creating and managing multimedia content that enhances the university's brand storytelling across various digital platforms. This role involves collaborating with the Marketing and Communications team to produce high-quality content for social media, websites, and other digital channels, while also engaging with the university community and capturing significant moments in student life. The position requires a strong understanding of digital media trends and the ability to work in a fast-paced environment, ensuring that all content aligns with the university's messaging and branding standards.

Responsibilities

• Develop, plan, and execute multimedia content, including video, audio, podcasts, photography, and graphic assets for university communications, templates, campaigns, and events.
• Collaborate with marketing and communications teams to create digital content that aligns with the university's messaging, brand, and goals.
• Edit and produce videos (short-form), ensuring they meet brand standards and are optimized for multiple platforms (YouTube, Instagram, Facebook, LinkedIn, TikTok, etc.).
• Manage the production process from concept to completion, including scripting, shooting, editing, and distribution.
• Assist in managing the university's YouTube and other media channels, optimizing content for engagement and growth.
• Manage the social media team of interns to produce timely, relevant, live content to support engagement and brand awareness.
• Stay current on digital media trends and suggest new ways to innovate and improve content production and distribution.
• Lead team discussions and collaborations regarding the ideation for social media posts and share insightful trends and potential opportunities.
• Develop and deliver an editorial calendar for the University's primary social media channels.
• Share metrics, gather data, report outcomes to the CMO regularly on audience engagement, and develop recommendations for future action based on the gathered information.

Requirements

• Bachelor's degree in Digital Media, Communications, Film/Video Production, or a related field, or equivalent work experience.
• 3+ years of experience in digital media production, preferably in a marketing or communications setting.
• Proficiency in creative production software (e.g., Adobe Premiere, Rush), graphic design tools (e.g., Adobe Creative Suite, Canva), Hootsuite, and audio editing tools.
• Familiarity with current digital marketing trends in YouTube, Instagram, Facebook, LinkedIn, TikTok, and the ability to adapt to new platforms and technologies.
• Creative vision with a keen eye for detail, storytelling, and audience engagement.
• Experience with video equipment, including cameras, lighting, and sound.
• Excellent communication and collaboration skills, with the ability to work effectively with diverse teams.

Nice-to-haves

• Marketing writing for the web is a plus.
• Experience in higher education marketing or working within a university setting.
• Motion graphics and animation skills are a plus.
• Knowledge of SEO best practices for video and digital content.
• Drone certification is a plus.