Digital Media Specialist - Google Ads (Hybrid)

L2Tmedia - Evanston, IL

Full-time - Entry Level

Hybrid - Evanston, IL

Professional, Scientific, and Technical Services

About the position

The Digital Media Specialist at L2TMedia will play a crucial role in managing and optimizing paid search, display, and video campaigns primarily on Google Ads. This entry-level position is designed for individuals who are eager to contribute to a high-performance team while ensuring client satisfaction in a competitive digital marketing landscape. The role involves collaboration with various teams to achieve client objectives and enhance campaign performance.

Responsibilities

• Achieve Client business objectives through execution of digital media strategies.
• Manage digital media campaigns to achieve performance goals of client via Google Ads.
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upsells.
• Track, manage and allocate monthly budgets for client accounts.
• Perform ongoing ad copy and keyword discovery, expansion, and optimization.
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
• Execute tests, collect and analyze data, identify trends and insights in order to demonstrate results and potential of new tools and technologies.
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.

Requirements

• Bachelor's Degree in Advertising, Marketing, Communications, Business Administration, or equivalent.
• 1-2 years of experience working within a high volume of Google Ads campaigns.
• Google AdWords Certification.
• Ability to learn multiple new platforms.
• Proficient with Microsoft Office and Google Suite.
• Exceptional verbal and written communication skills.
• Effective communication and collaboration with the sales, account management, and delivery teams.
• Strong attention to detail, problem solving and analytical skills.
• Ability to manage time and multiple tasks to meet competing deadlines.
• Ability to translate technical aspects of digital campaign management into customer facing business language.
• Ability to flourish in a rapidly paced, fast-moving technology work environment.
• Self-directed and effective working independently, yet able to contribute effectively to a high-performance team.

Nice-to-haves

• Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success)
• Experience with Google Display campaigns
• Experience with Google Analytics and Tag Manager
• Experience within the marketing or automotive industry

Benefits

• Hybrid work model allowing for work-life balance
• Ongoing training and development opportunities
• Collaborative work environment
• Convenient office location near public transport