Cowley County - Winfield, KS
posted 4 months ago
The Digital Media Specialist will play a crucial role in enhancing the online presence of Cowley County by creating and curating engaging content across various digital platforms, including the county's website and social media channels. This position is pivotal in developing strategies aimed at driving traffic, increasing engagement, and improving awareness of Cowley County services, ultimately contributing to the achievement of organizational goals. The Digital Media Specialist will report directly to the Economic Development Coordinator and will collaborate with various County departments to coordinate marketing efforts and services effectively. In this role, the Digital Media Specialist will be responsible for developing and implementing a comprehensive digital media strategy that enhances visibility on the website and social media platforms. This includes creating and managing all published content, which encompasses images, videos, written materials, and audio. The specialist will also be tasked with writing compelling copy for the website, social media, and email outreach, ensuring that all content aligns with established guidelines and best practices. Monitoring social media activity and web content across departments is essential to ensure compliance with guidelines. The Digital Media Specialist will analyze key metrics and adjust strategies as necessary to optimize performance. Encouraging greater usage of online web applications to improve customer experience is also a key responsibility. The role involves close collaboration with County departments to ensure timely execution of digital initiatives and monitoring customer feedback across all channels. Additionally, the specialist will draft a monthly Economic Development newsletter and stay updated on emerging trends in social media content and platform developments. Other related duties may be assigned as needed.