Digital Media Specialist

Fox Dealer - Pasadena, CA

Full-time - Entry Level

Pasadena, CA

Professional, Scientific, and Technical Services

About the position

Fox Dealer is seeking a talented, energetic, and resourceful Digital Media Specialist who is experienced in Paid Search, Social Media Advertising, and Digital Advertising. This is a full-time role based in our Pasadena, CA Headquarters. The ideal candidate has a proven track record managing numerous campaigns that deliver stellar results. In this role, you will be responsible for ensuring a high level of performance and customer satisfaction for your assigned automotive dealer's monthly digital media campaigns. You should have a passion for digital media and thrive on building long-lasting customer relationships. This position requires a hands-on approach, where you will need to roll up your sleeves and drive revenue while ensuring customer happiness. We welcome entry-level candidates who have a strong customer service background, even if they have limited digital marketing experience. If you have a love for customer service and a willingness to learn, we encourage you to apply!

Responsibilities

• Maintain ownership of all aspects of your client's digital media, ensuring all campaign details and creatives are accurate and up to date, including campaign building.
• Manage the fulfillment process, providing accurate and precise instructions to Ad Traffickers regarding creative and performing detailed quality assurance of all trafficking tasks.
• Communicate complex ideas effectively to clients.
• Communicate wins, identify trends, and proactively offer campaign suggestions.
• Conduct monthly account reviews with customers, including an analysis of all digital media performance and preparing recommendations for upcoming months.
• Act as the primary point of contact for all assigned accounts with sales and customer support, and respond promptly to inbound inquiries.
• Conduct thorough review of campaign setup, following quality assurance processes to ensure all details are accurate (error rate of less than 1%).
• Monitor campaign delivery and adjust to accurately and evenly pace with advertising budgets.
• Proactively identify and communicate any issues related to digital media campaigns, escalating to management, sales, and customers as appropriate.
• Flight all digital campaigns across display, video, mobile, and social campaigns using multiple ad platforms as needed.
• Prepare digital ad reporting for client meeting decks/presentations (Google Analytics).

Requirements

• Bachelor's degree
• 2+ years experience in Digital Advertising
• Expert in Office / G-Suite, particularly Sheets or Excel
• Aptitude for working with custom software systems
• Experience using 3rd party buying platforms, DSP or exchanges is a big plus
• Experienced in Google Adwords, Google Analytics, Meta Business Manager, TikTok Ads Manager
• GA4 certified

Nice-to-haves

• Experience in customer service
• Familiarity with digital marketing concepts
• Ability to work with multiple ad platforms

Benefits

• Equal Opportunity Employer
• Support for self-development activities
• Opportunities for increased responsibilities