Digital Media Specialist

$43,500 - $50,000/Yr

Mississippi Public Broadcasting - Jackson, MS

Full-time

Jackson, MS

Broadcasting and Content Providers

About the position

The Digital Media Specialist at Mississippi Public Broadcasting is responsible for creating, managing, and optimizing digital content across various platforms. This role focuses on implementing effective communication campaigns, promoting the MPB brand, and utilizing analytics to inform content strategies. The specialist will collaborate with team members to produce high-quality digital content while staying updated on industry trends and best practices.

Responsibilities

• Implement effective communications campaigns for distribution across all MPB platforms and content channels
• Create content that can be measured against current and newly developed KPIs
• Promote and protect the MPB brand, maintain brand guidelines and maximize brand awareness
• Assist Digital Director with digital marketing content, usage and placement
• Manage various digital platforms, including websites, social media, email campaigns, and content management software
• Conduct audience research and monitor analytics data to inform content and strategy decisions across platforms
• Optimize content across online presence, Public Media App, and newsletters
• Collaborate with designers, copywriters, and other team members and departments to produce high-quality digital content
• Stay up-to-date with industry trends, tools, best practices, and software offered by public media partners

Requirements

• Bachelor's Degree from an accredited four-year college or university
• Background in digital marketing, web design, or similar field
• Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Familiarity with key analytics platforms and terminology
• Creative mindset with attention to detail
• Strong written and verbal communication skills

Nice-to-haves

• Strong writing and communication skills and experience in graphic design
• Knowledge of Adobe Suite, Microsoft O365, Sprout Social, and distribution platforms such as Constant Contact
• Strong internal and external networking skills
• Web development software experience such as Wordpress, Drupal, and other CMS