Digital Media Specialist

SCG Advertising & PR - Haddonfield, NJ

Full-time

Haddonfield, NJ

About the position

The Digital Media Specialist will be responsible for creating, implementing, and managing digital marketing strategies to support SCG's Advertising and Recruitment campaigns. This role requires a blend of creativity and analytical skills to execute effective digital campaigns across various platforms, particularly focusing on Search Engine Marketing within the Google Display Network.

Responsibilities

• Create and implement digital marketing strategies for advertising and recruitment campaigns.
• Manage and optimize digital campaigns across various platforms.
• Analyze data and metrics daily to measure campaign success.
• Make recommendations for campaign optimization based on data analysis.
• Utilize media operations and DCM for effective campaign management.

Requirements

• Minimum of three years' experience in executing digital marketing campaigns.
• Strong background in Search Engine Marketing, particularly within the Google Display Network.
• Proficiency in analyzing data and metrics to assess campaign performance.
• Experience in media operations and DCM is a plus.

Nice-to-haves

• Creative mindset for developing engaging digital content.
• Strong analytical skills for data interpretation and campaign optimization.