Digital Media Specialist

$56,435 - $79,010/Yr

Rockler Companies - Saint Charles, MO

Full-time - Entry Level

Saint Charles, MO

Building Material and Garden Equipment and Supplies Dealers

About the position

The Digital Media Specialist position at the City of Saint Charles is responsible for overseeing and maintaining the City's social media outlets and website. This role focuses on creating engaging digital content for various online platforms, ensuring alignment with marketing goals, and fostering community relationships through effective communication strategies.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with our marketing goals.
• Create, curate, and manage engaging content across various platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Monitor social media channels for trends, mentions, and customer feedback; respond promptly and appropriately.
• Collaborate with the communications team to plan and execute campaigns, promotions, and events.
• Analyze social media metrics to assess the effectiveness of campaigns and make data-driven recommendations for improvement.
• Stay updated on industry trends, platform updates, and best practices to keep our social media presence innovative and effective.
• Develop and maintain a content calendar to ensure timely and consistent messaging.
• Engage with online communities to build relationships and foster relationships in the community.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and content creation.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and strong attention to detail.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, social media insights).
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits

• Medical, Dental, Voluntary Vision, Life and Disability Insurance
• FSA
• HSA
• Retirement and Deferred Compensation programs
• Paid Vacation
• Paid Holidays
• Employee Assistance Programs
• Educational Benefits