Digital Media Specialist

$55,000 - $60,000/Yr

Tennessee-Western Kentucky Conference of the UMC - Nashville, TN

Full-time - Entry Level

Remote - Nashville, TN

About the position

The Digital Media Specialist supports the Director of Communications by creating, managing, and optimizing content for various digital platforms, including social media, websites, and e-newsletters. This role involves video and photography content creation, collaboration on podcast production, and assisting with event planning, all aimed at enhancing the conference's mission and vision. The position offers a hybrid work schedule, combining remote work with in-office responsibilities in Nashville.

Responsibilities

• Develop high-quality multimedia content for social media, website, event app, and e-newsletters.
• Shoot, edit, and deliver high-quality photo and video content using industry-standard hardware and software.
• Maintain consistency in tone, style, and messaging across all digital platforms and campaigns.
• Oversee social media presence on platforms including Facebook, Twitter, and Instagram, creating and scheduling posts, managing follower interactions, and growing engagement.
• Analyze social media metrics and adjust strategies based on performance insights to enhance engagement.
• Manage and update the conference's website, ensuring timely and accurate postings of articles, events, and multimedia content.
• Optimize content for SEO, enhance user experience, and monitor site performance.
• Design and execute email marketing campaigns, digital newsletters, and other online marketing efforts.
• Utilize marketing analytics tools to track the performance of digital marketing campaigns and social media channels.
• Collaborate on innovative marketing strategies to increase digital reach and engagement.
• Collaborate with annual conference presenters to ensure that presentation length and on-screen media are within production standards.
• Manage annual conference communications to include website and app content, email updates, social media support, and print materials as needed.
• Assist with the production of multimedia content for annual conference and special events, ensuring technical and creative excellence.
• Serve with teams including the Communications Strategy Team, Annual Conference Design Team, and Table Talk Podcast Team.
• Engage collaboratively with a variety of ministry teams to ensure cohesive storytelling across platforms.
• Proactively identify challenges and opportunities within communications strategies, offering creative solutions to improve the effectiveness of digital engagement.

Requirements

• Bachelor's degree in communications, marketing, or a related field is preferred.
• Minimum three (3) years of relevant experience in digital media or communications.
• Strong proficiency in content creation, copywriting, and visual storytelling.
• Proven experience growing and managing social media accounts across all major platforms.
• Sound understanding of digital marketing channels, including social media and email marketing.
• Proficiency in WordPress and a basic understanding of HTML.
• Knowledge of photo and video hardware and editing software such as Adobe Creative Cloud.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and priorities, ensuring deadlines are met.

Nice-to-haves

• United Methodist background preferred.
• Experience optimizing content for SEO is a plus.
• A digital portfolio showcasing content creation and multimedia work is required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Training & development
• Vision insurance