Digital Media Strategist (Orlando TV)

Cox Media Group - Orlando, FL

Full-time - Entry Level

Orlando, FL

Broadcasting and Content Providers

About the position

The Digital Media Strategist at Cox Media Group (CMG) is responsible for driving digital revenue growth by collaborating with the sales team to conduct customer needs analyses and present tailored digital media solutions. This role requires a deep understanding of CMG's digital product offerings and the ability to leverage them to meet client objectives. The strategist will work closely with both the sales team and CMG Local Solutions team to protect and grow existing client investments while securing new revenue opportunities.

Responsibilities

• Attend client needs assessment meetings with the sales team to uncover client's goals.
• Build strategic recommendations and proposals that align with clients' goals.
• Present digital recommendations and strategies with the local market sales team to clients.
• Meet regularly with the local market sales team and management to identify and pursue growth accounts and opportunities.
• Complete appropriate insertion order details for all digital campaigns sold.
• Partner with CMG Local Solutions campaign operations team to monitor campaign performance and identify upsell opportunities.
• Consult and educate Account Executives and clients on the digital media environment and CMG Local Solutions' products.
• Collaborate with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.

Requirements

• Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.
• Results-oriented individual who strategically pursues business with energy and drive.
• Ability to execute sales tactics, implement marketing strategies, and deliver effective sales presentations with passion.
• Subject matter expertise in the digital advertising ecosystem, including programmatic buying and industry trends.
• Tech-savvy with solid computer skills.
• Valid US driver's license and clean driving record.

Nice-to-haves

• Bachelor's Degree preferred.