Digital Media Strategist (PPC, Paid Search)

Strategic America - Clive, IA

Full-time - Entry Level

Clive, IA

Professional, Scientific, and Technical Services

About the position

The Digital Media Strategist at Strategic America is responsible for managing and optimizing paid search campaigns across various platforms, including Google Ads and Microsoft Ads. This role emphasizes understanding performance metrics, client relationship management, and continuous learning in the digital marketing landscape. The strategist will work in a collaborative environment that values inclusivity and personal growth, contributing to the company's success while fostering a sense of belonging among team members.

Responsibilities

• Understand definitions of all performance metrics (CPL, CPC, Impressions, Impression Share, CTR, Conversion Rate, etc.)
• Navigate and perform tests and optimizations within Google Ads, Microsoft Ads, Facebook Ads, etc.
• Set up call tracking, conversions, or any other trackable KPI within paid platforms.
• Utilize Google Tag Manager or similar tracking tools.
• Utilize Keyword Planner and Reach Planner.
• Lead and present during client meetings (existing or new business).
• Answer critical questions regarding campaign strategy and performance.
• Provide clear Google Ad/paid advertising campaign strategy.
• Launch new Google Ad/paid advertising accounts from scratch.
• Set up billing profiles within paid platforms.
• Create new business budget and strategy recommendations.
• Manage client accounts with little assistance.
• Manage client relationships with little assistance.
• Outside vendor management.
• Continuously monitor industry newsletters, blogs, etc. to stay up to date on paid platform changes/updates.
• Participate in local or nearby SEM industry conferences (when budgets allow and applicable).
• Other duties as assigned.

Requirements

• Bachelor's degree required.
• 1-3 years of experience in digital marketing.
• General knowledge of digital marketing with concentration in SEM.
• Experience launching and optimizing paid advertising SEM campaigns.
• Experience creating and implementing keyword optimization strategies.
• Excelling project management and communication skills.
• Ability to work effectively with a variety of teams and business groups, including account service, creative, media, and technology.
• Must be able to work in a fast-paced environment.

Nice-to-haves

• Strong supporter of SA's desired culture.

Benefits

• Employee Stock Option Plan (ESOP) participation
• Flexible work environment
• Employee-led ERGs for diversity and inclusion
• Opportunities for professional development and growth