Digital Media Strategist

About the position

You're an experienced professional who has practice in placing paid digital media skills and driven true business results. Our Paid Social & Channel Advertising Strategist will have experience placing search engine marketing, social media advertising, pre-roll video, and display advertising. You should enjoy working with other communicators to incorporate digital strategies as part of larger integrated programs that include traditional paid media, public relations, social media, and websites. You can not only conceive and execute digital media strategies but also measure its impact and effectiveness.

Responsibilities

• Plan and implement search engine marketing, social media advertising, display advertising, digital video advertising, and audio advertising for clients.
• Ensure campaigns meet conversion goals and budget goals as they run.
• Work in the Doppio demand side platform to identify distinct behavioral and demographic characteristics of clients' desired audience.
• Optimize media placement to drive the audience to action.
• Collaborate with the digital marketing team and report to the Director of Digital Media.

Requirements

• Bachelor’s degree or equivalent industry experience.
• At least two years of experience placing paid digital advertising.
• Certifications in Google Analytics and Google Adwords.
• Expert in using Microsoft Excel.
• Skilled in creating and managing digital marketing campaigns that meet brand objectives.
• Ability to increase web traffic, boost sales, and demonstrate measurable consumer awareness.
• Strong problem-solving skills.
• Good listening skills and ability to build strong relationships with clients and team members.