Digital Merchandising Specialist, SMB Content Strategy

$143,900 - $216,900/Yr

Apple - Cupertino, CA

Full-time - Mid Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

The Digital Experience and Merchandising (DE&M) team at Apple is seeking a professional to lead the strategy and execution of the online shopping experience for Small to Medium-sized Businesses (SMB). This role focuses on redefining the digital customer journey, content strategy, and merchandising plans to enhance the shopping experience for SMB customers. The position involves collaboration with various cross-functional teams to develop innovative content experiences and optimize digital merchandising performance.

Responsibilities

• Create a global digital experience strategy and execution plan for the Apple Store Online for SMBs.
• Lead the business and creative brief for the SMB online store redesign.
• Develop new content experiences and define the SMB customer journey.
• Collaborate with the segments commercial team to implement the SMB digital shopping destination and go-to-market strategy.
• Partner with digital merchandising stakeholders on SMB content, product offerings, and merchandising plans.
• Develop creative briefs for SMB merchandising experiences, content, and assets.
• Work with analytics teams to create SMB digital store dashboards, reporting, and analysis.
• Develop performance and merchandising optimization plans and recommendations for the SMB digital storefront.

Requirements

• 5+ years experience in digital merchandising, marketing, customer experience, digital commerce, or equivalent experience.
• Knowledgeable of B2B customer needs and preferences.
• Experience working closely with creative and UX teams to create innovative customer experiences.

Nice-to-haves

• 3+ years experience in B2B marketing, content strategy, or e-commerce strategy for the SMB audience.
• Experience enhancing digital merchandising performance through data-driven insights.
• Outstanding cross-functional team working skills with an ability to collaborate closely with other teams and gain alignment.
• Experience working on complex, global, large-scale, time-critical projects.
• Ability to analyze data and present findings through storytelling.
• Strong project management skills.
• Excellent presentation, written and verbal communication skills.
• Demonstrates Apple's values of inclusion and diversity.
• BA/BS degree, MBA a plus.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses, including tuition
• Discretionary bonuses or commission payments
• Relocation assistance
• Participation in Apple's discretionary employee stock programs
• Ability to purchase Apple stock at a discount through the Employee Stock Purchase Plan