Digital Online SEO/SMM Specialist

Global Channel Management - Southington, CT

Full-time - Entry Level

Southington, CT

Administrative and Support Services

About the position

The Online Marketing Specialist is responsible for implementing and optimizing digital marketing campaigns across various channels. This role involves managing website content, SEO, social media, and email marketing initiatives to enhance brand visibility and engagement. The ideal candidate will have experience in both B2B and B2C marketing, demonstrating strong project management and analytical skills to drive successful campaigns.

Responsibilities

• Updating the website
• Managing newsletters and email mailings
• Analyzing and managing social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn
• Conducting research on SEO optimization and implementing changes
• Setting up and dispatching e-communications such as newsletters and invitations
• Uploading marketing emails to the email marketing tool and connecting links and trackers
• Liaising with brand managers and suppliers to develop marketing initiatives
• Staying updated on industry trends and new media tools
• Creating monthly e-marketing content
• Researching e-newsletter content and liaising with clients and stakeholders
• Writing copy and sourcing images for newsletters
• Ensuring client approvals for copy and layout of newsletters
• Overseeing the testing and sending of all newsletters and event invites

Requirements

• Experience in online marketing and digital campaigns
• Strong knowledge of SEO and website content management
• Proficiency in creative design tools, preferably Adobe
• Experience managing B2B and B2C campaigns
• Strong reporting and analytics skills
• Ability to project manage and meet deadlines

Nice-to-haves

• Familiarity with various digital marketing tools and platforms
• Experience in email marketing software
• Knowledge of social media advertising strategies

Benefits

• Flexible working hours
• Opportunities for professional development
• Collaborative work environment