Digital Operations Manager - Senior Living

Lifesprk - Saint Louis Park, MN

Full-time - Mid Level

Remote - Saint Louis Park, MN

Ambulatory Health Care Services

About the position

Lifespark is a complete senior health company headquartered in St. Louis Park, Minnesota, dedicated to helping seniors stay healthy and navigate their healthcare options with confidence. Since 2004, we have been committed to enhancing the lives of older adults, allowing them to live fuller, more independent lives as they age. Our culture fosters creativity and innovation, making Lifespark not just an award-winning workplace but also a place where employees can make a meaningful impact on the lives of seniors. We are looking for a Digital Operations Manager who will play a crucial role in developing a scalable digital platform that supports the Spark Performance League and adds value to various stakeholders, including elders, family members, staff, and property owners. The Digital Operations Manager will be responsible for designing, coding, and maintaining a database-integrated web platform, ensuring it meets the needs of existing Lifespark Living (LSL) communities and can accommodate future growth. This position involves overseeing interns who will produce content for the site and managing both live and print distribution channels. The content will also be optimized for social media platforms to promote LSL communities as the premier choice for senior living in their respective markets. This role is remote-based, with occasional travel required. In this position, you will build and maintain the SparkPillars.com platform, develop and oversee the platform's e-commerce offerings, and manage a team of League Journalism Interns. You will also serve as the producer for the Really Big Show and the publisher of the Really Big Newspaper, overseeing the production of weekly podcasts related to the Lightning and Thunder Leagues. Collaboration with Lifespark's Marketing and Communications team is essential to ensure brand fidelity and to expand the reach of social media posts that celebrate LSL's commitment to strength, purpose, and belonging. Additionally, you will develop opportunities for earned media coverage of Spark, further enhancing our outreach and impact.

Responsibilities

• Build and maintain the SparkPillars.com platform.
• Ensure the platform meets the needs of existing LSL communities and teams.
• Ensure that the platform can accommodate future planned growth.
• Develop and oversee the platform's e-commerce offerings.
• Recruit and manage League Journalism Interns.
• Serve as producer for the Really Big Show.
• Serve as publisher of the Really Big Newspaper.
• Oversee the production of weekly podcasts related to the Lightning and Thunder Leagues.
• Ensure brand fidelity by working closely with Lifespark's Marketing and Communications team.
• Facilitate and expand the reach of social media posts that celebrate LSL's commitment to strength, purpose, and belonging.
• Develop opportunities for earned media coverage of Spark.

Requirements

• 5+ years of experience managing a multifunctional web application that serves internal and external stakeholders.
• Proficiency in website development including HTML, CSS, and Javascript.
• Preferred experience with inter-application and database communications via native APIs.
• Demonstrated proficiency in creating, managing, and measuring coordinated multi-channel marketing efforts including social media, email marketing, and content publishing.
• Ability to manage cross-channel collaboration between business units.
• Exceptional communication skills and the desire to work closely with senior adults.

Nice-to-haves

• Experience in managing cross-channel collaboration between business units.
• Knowledge of marketing strategies tailored for senior living communities.

Benefits

• Annual Reviews/Raises
• Paid Time Off - Vacation Time
• Medical, Dental, Vision benefits for Full Time Hires
• Short-Term Disability & Long-Term Disability Insurance
• Life Insurances
• 401k + Company Match for full-time and part-time employees
• Referral bonuses
• Career path to other positions within our growing company!