Digital Paid Media COE - Sr Manager

$115,000 - $213,000/Yr

Verizon Communications - New York, NY

Full-time - Mid Level

Remote - New York, NY

Telecommunications

About the position

The position involves leading digital and programmatic media strategy, execution, and optimization for Verizon Business Group's Digital Media Center of Excellence. The role focuses on achieving brand and business objectives through effective digital activations, collaboration with agency teams, and educating internal leadership on emerging technologies in the programmatic landscape.

Responsibilities

• Owning, developing and executing bold, innovative strategies for Verizon's approach to programmatic.
• Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.
• Partnering with Google, TTD, Yahoo, and other partners, on driving their product roadmaps and expanding their capabilities into the broader marketplace.
• Architecting and executing DCO strategies to ensure greater personalization and performance across digital marketing campaigns.
• Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy.
• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
• Informing internal teams on the evolution of programmatic technology; i.e. what's leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Marketer/agency/consultative services experience in programmatic media strategy and investment.
• Experience with analysis and reporting.
• Experience leading projects across multiple stakeholders.
• Experience managing a high performing external agency team.

Nice-to-haves

• Strong interpersonal and presentation skills.
• Fluency in data-driven targeting and reach strategy.
• Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
• Knowledge of advertising channels across Display (desktop, mobile), Digital Video, CTV, leveraging various buying methodologies (CPM, CPC, CPA), etc.
• Ability to manage all self-serve programmatic channels (display, video, native) as well as launch new channels.
• Experience with primary buying platforms & formats (Google, TTD, Amazon, Yahoo).
• Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
• Experience with ad serving platforms (Google Campaign Manager, Innovid).
• Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
• Experience with management of programmatic budgets of at least fifty million dollars.
• Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
• Knowledge of the evolution of programmatic media; how video, display, native, branded content became purchasable programmatically.
• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
• Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.
• Experience building and executing programmatic buying strategy.
• Ability to maintain accurate financial records.
• Ability to analyze data, optimize, and ensure campaign goals are being fully met.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance
• Other incentives