Digital Product Analyst (100% Remote, Anywhere in USA)

$90,000 - $125,000/Yr

Gobankingrates - Los Angeles, CA

Full-time - Mid Level

Remote - Los Angeles, CA

About the position

The Digital Product Analyst role at GOBankingRates involves analyzing complex data sets to drive informed decision-making and optimize business strategies in the digital media space. The analyst will become a subject matter expert, translating data insights into strategic recommendations that enhance organizational performance and support various business units.

Responsibilities

• Strategize with embedded teams to develop a comprehensive understanding of key business drivers.
• Ingest and aggregate key performance data and operational data sets to build structured models and analysis.
• Participate in the analysis of large digital marketing data to identify patterns and provide actionable insights.
• Utilize statistical methods and data visualization techniques to convey compelling business cases for recommendations.
• Build relationships with the Data Science Team for advanced data modeling.
• Share insights and strategic recommendations with measurable business impact.
• Partner with Yield and Data Science teams to drive decision-making with critical insights.
• Drive conversations with Data Engineering and Data Analytics to improve data access and accuracy.
• Pivot between high-priority projects and changing business needs based on goals.
• Foster relationships with co-workers, leadership, and stakeholders to maintain alignment in priorities.

Requirements

• 3+ years of relevant work experience in digital marketing analytics within a digital advertising/marketing/media company.
• Strong background in analytics, understanding of Statistical Significance and data modeling.
• BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field (MBA is a plus).
• Intermediate to advanced knowledge in utilizing BI tools, such as Tableau.
• Strong verbal and written communication skills to deliver technical information to non-technical audiences.
• Complex problem-solving and critical thinking skills with a solutions-oriented mindset.
• Intermediate to advanced knowledge of Excel, including formulas, functions, and pivot tables.
• Intermediate to advanced knowledge of SQL and querying relational databases (nice to have).

Benefits

• Dental insurance
• Health insurance
• Paid holidays
• Paid parental leave
• Vision insurance
• Company funding for outside classes and conferences
• Contribution to student loan debt payments after the first year of employment
• 401(k) with matching contributions after the first year