Digital Product Analyst

Yeti Coolers - Austin, TX

Full-time - Mid Level

Austin, TX

Merchant Wholesalers, Durable Goods

About the position

The Digital Product Analyst at YETI plays a crucial role in analyzing site and digital product data to develop insights that support customer-facing solutions aimed at driving business outcomes. This position involves collaboration with a multi-disciplinary team to enhance key metrics such as revenue, retention, and engagement, while also supporting A/B testing and optimization efforts.

Responsibilities

• Collaborate with the Product team to enhance revenue, retention, and engagement metrics, including hypothesis development and insights analysis.
• Support A/B testing and optimization programs with strong data storytelling.
• Drive strategic decision-making and prioritization by identifying trends, patterns, and opportunities for improvement.
• Develop KPI frameworks and digital analytics tagging recommendations to support data collection for business reporting.
• Work with internal and external partners to ensure data collection, processing, and governance are up to date and conform with industry standards.

Requirements

• Bachelor's degree in a relevant field or related discipline.
• At least 4 years of experience working in an analytical role.
• Advanced proficiency with SQL and Tableau; experience with Google Analytics, Adobe Analytics, or another web analytics tool is an asset.
• Strong understanding of statistics and A/B testing.
• Experience working with large datasets in a business environment.
• Comfortable operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary.