Yeti Coolers - Austin, TX
posted 2 months ago
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. The Digital Product Analyst plays a crucial role in developing hypotheses and drawing insights through the analysis of site and digital product data. This position is integral to supporting the development of customer-facing solutions designed to drive business outcomes. Working alongside a multi-disciplinary team, the Product Analyst will leverage insights to enhance the overall customer experience and contribute to the company's mission of providing high-quality gear for outdoor adventures. The responsibilities of the Digital Product Analyst include collaborating with the Product team to enhance revenue, retention, and engagement metrics. This involves hypothesis development, performing insights analysis, and creating dashboards that visualize key data points. The analyst will also support A/B testing and optimization programs, utilizing strong data storytelling to communicate findings effectively. Additionally, the role requires driving strategic decision-making and prioritization efforts by identifying trends, patterns, and opportunities for improvement. Developing KPI frameworks and providing digital analytics tagging recommendations to support data collection for business reporting is also a key responsibility. Furthermore, the Digital Product Analyst will work with both internal and external partners to ensure that data collection, processing, and governance are up to date and conform to industry standards. This position is based at our Austin, TX headquarters office, and candidates must be willing to relocate if not local, as the role requires onsite presence three days a week.